The world of business is infinitely nuanced, but every company strives towards the same thing – making more money. In order to make more money, most companies use some form of marketing, and as time have gone by, marketing has grown into a very heterogeneous industry where various companies use a variety of strategies and tactics as part of their marketing efforts.
Cold calling is becoming less and less common these days as companies increasingly transition to email. But why does it still feel like shouting into a void when you hit that send button?
When Nish Mahen started his sales career, it was kind of a disaster.
“I was in copier sales, and I was a mess: I would pick up the phone and immediately read from a sales script like a robot. I got shut down so many times!”
Here we go with an Expert Interview Series to ask the most experienced influencers in every niche questions you have always wanted to be answered. And the first interviewee is Simon MacTaggart of Growth Copy covering topics like composing a perfect cold email copy, common mistakes while writing it and things every person that deals with it should know.
In this day and age, unless you’re a time traveler from a decade ago, chances are you already understand the significance of inbound marketing, regardless of what it is that you or your company sells. Gone are the simple days of buying Google ads or placing your banners on other people’s websites and waiting for the customers to throw money at you.
Since the inception of Reply many months ago we have slowly introduced new features to the system, but the overall look and feel of the app has remained pretty consistent. That’s about to change! We’ve been listening to your feedback and now it’s time to start revealing what we’ve been working on.
Being there for a couple of years, we decided it’s time to move further and turn Reply into something you could benefit from and expand. We know how our product helps our customers scale their prospecting effort and grow their business – from early-stage startups to large enterprise companies.
Email communication is much more than just a spontaneous process and needs to be designed and organized properly to gain significant results. Join Reply webinar to explore the power of proactive outreach and the latest Reply 3.0 platform.
Think about the last unsolicited email that you actually clicked or replied to. What was it about the email that made you want to follow through on the call-to-action?