How Reply Reduced the Number of Cold Calls and Increased Sales

Kерtifу helps e-commerce sites to increase sales and conversion rates by providing visitors with a personalized shopping experience via automatic follow-ups.

The Challenge

Kерtifу is a UK based company that specializes in re-marketing solutions through which they increase the online sales of e-commerce stores by up to 30%. They help generate maximum revenue out of their customer’s existing traffic, acting as their very own Optimization Department. As they have to contact numerous e-commerce businesses every day they started using Mailchimp, which could not fulfill their requirements in this particular area. They also had to make 50-70 cold calls every day in order to have around 5 meaningful conversations.

The Solution

Kерtifу is now using Reply to contact their prospects. Once they got accustomed to the service, they immediately noticed an increase in the number of closed deals, while simultaneously decreasing the number of cold calls. Their strategy for turning prospects into B2B customers consists of following certain rules: 3-4 follow ups in a sequence, A/B split testing by Reply to figure out the best templates for usage and creating different campaigns for different types of leads.

The Overview

Using the strategy described above, Kерtifу managed to reach a 50% reply rate in most of their outreach campaigns. The first email on average was generating a 15% response rate for them (which is much higher than they were getting with MailChimp campaigns – about 5%) and after 3-4 automatic follow-ups the reply rate was nearing 50% and also bringing in new appointments and opportunities, which would be missed otherwise. Having the most appropriate templates and the correct sequence of follow-ups, it became much easier for them to optimize their daily routine in general and their lead generation business strategy in particular.

Usually these messages are activated at the time when you start any activity on the website especially on the blogs site or at any e-commerce website.

— Adam Taylor, Kерtifу

The Result

Having tried Reply for months now, Kерtifу reduced the number of daily cold calls by 10 times while getting more customers than ever before. This changed everything. Now, independent of the number of sales reps that could make a limited number of calls per day, they can easily scale their sales with email automation. For every 100 emails sent per day they get 5 warm qualified calls. Kерtifу found a great solution of scaling sales without hiring new sales people by increasing the number of emails sent and moving from cold calls to warm ones.

Adam Taylor

Керtify