There’s this myth that once you have an inbound lead, you don’t have to do anything and they’ll magically convert all by themselves.
Reply Blog on allbound sales automation
Cold email drip campaigns are tricky.
On the one hand, if you’re a beginner, it’s easy to fall into the category of conservatives who think that cold emails, and especially the automated ones, are borderline spam and no one should ever consider sending them.
In this day and age, unless you’re a time traveler from a decade ago, chances are you already understand the significance of inbound marketing, regardless of what it is that you or your company sells.