While the way businesses sell and customers purchase has drastically changed over the past few years, what has remained the same is email being the most popular form of communication between them.
The nature of cold emails has also changed, shifting from generic mass outreach to more targeted and personalized, prioritizing creating a positive buyer experience over pushing for the sale.
As a result, cold email software has changed along the way to accommodate these shifts, with functionalities now going far beyond basic email automation—deliverability, AI features, personalization, and the list goes on.
Moving into 2025, cold emails are just as crucial as ever, an indispensable element of modern sales and marketing strategies. In this article, we’ll help you navigate the best cold email software in the market to help you make the most informed decision.
What makes the best cold email software?
Before diving into our list of the top cold email tools, it’s definitely worth first mentioning what you may want to keep an eye out for when choosing your new software.
Depending on your specific use case, you may want to prioritize sales-focused or marketing-focused tools to supercharge your team, but in any case, here are the core features you’ll definitely want to consider:
- Automation → well, obviously, but it comes in different forms, and while the basic cold outreach tools offer basic automation, other tools take it a step further with conditional sequences and drag-and-drop campaign builders, just to name a few.
- Personalization → if you’re in sales or marketing, there’s no need to stress the importance of crafting personalized, meaningful messages to your email recipients, so invest in a tool that offers advanced personalization features.
- AI → harness the power of AI to craft engaging subject lines, optimize send times for better engagement, and leverage prospect/company data to tailor each and every message for every potential buyer, even in mass campaigns.
- Multichannel → email is king, but if you’re looking to really maximize your outreach efforts then it’s definitely worth combining it with other communication channels like LinkedIn, SMS, and perhaps even calls, so prioritize opting for a multichannel cold outreach tool.
- Deliverability → the email giants like Gmail and Yahoo significantly ramped up their security policies in 2025, which is why email deliverability has become imperative for all businesses, so definitely make sure your cold outreach tool has the necessary features to ensure your emails land in your recipients’ inboxes.
- Integrations → to make the most of your cold outreach tool, there comes a time when you’ll want to integrate it with a CRM, sales intelligence, lead database, or other software that businesses have in their digital ecosystem, so just double-check that it’s compatible with your existing stack.
- Reporting → to avoid another integration (and the subscription cost), opt for cold outreach tools that have native reporting and analytics to track the performance of your outreach campaigns, conduct A/B tests, and see what works and what doesn’t.
- Ease of use → sales and marketing professionals use cold outreach tools every working day, probably more often than any other type of software, and given the complexity of mass email campaigns, prioritize tools that are easy to use and navigate (thankfully, most of them have free trials).
15 best cold email outreach software
Let’s cut to the chase—what are the best cold outreach tools on the market?
Well, we’ve got 15 for you, but which one of them is the best for your business will mostly depend on what you’ll be using it for.
For reference, you have your dedicated email outreach tools, and then you have your sales and marketing suites that have equally good outreach capabilities only with numerous more features to enjoy.
We always recommend opting for the more consolidated, sales or marketing automation platforms because, while you’ll pay a bit more, you will most probably get a better ROI by supercharging your email outreach with other communication channels, data intelligence, analytics, deal management, and the list goes on.
