There’s this myth that once you have an inbound lead, you don’t have to do anything and they’ll magically convert all by themselves. The truth is you still have to nurture those leads. Even when people sign up for a trial of your service, a significant percentage won’t even bother to log in and try it out. Others will give it a quick glance then move onto the next item on their to-do list.
That’s why an inbound sales sequence is so important. When someone hands you their email, whether it’s in exchange for a demo, a webinar, or something else, that’s a sign of trust. It’s your job to not abuse that trust but, instead, use it to coach your prospects from marginally aware to raving super-fans.
For the first time ever, we’re going to give you a sneak peek at 5 of the sequences we’ve used ourselves over the years to help our trial users become happy paid customers.