3 weeks ago

You know you’ve got a great product or service, one that can change the world (or at the very least make it a little easier for your customers). Yet when you email your prospects, you hear nothing. What gives? How come some people get crazy high reply rates while all you’re getting is digital tumbleweed?

I’m an SDR at Reply, helping fill our sales funnel with qualified leads and booking meetings. We see great results from our cold emails, with reply rates of over 25%. If you’d like to reach more clients and boost your response rate, check out these 9 reasons your emails might be failing.

William Oleksiienko
William Oleksiienko
1 month ago

The robots are taking over.

You can’t read the news without seeing some article about how automation is going to destroy the workforce or AI is going to soon realise it doesn’t need us anymore.

Whether you think advances in automation are fantastic news or the beginning of the end, there’s no denying they’re having a real effect on businesses today. What do these developments mean for businesses like yours? How can you take full advantage, whether you’re a new business or a well-established company?

Oleg Campbell
Oleg Campbell
CEO and founder
2 months ago

chess pic for inbound sales tactics

Every company would love to have more inbound sales.

They represent a steady stream of prospects coming directly to you, signing up and entering your sales funnel, all with the goal of them ultimately becoming loyal, happy customers.

Beyond just sales, they are also a good indicator of a company’s performance and serve as an effective forecast for the health of your business. By checking on the inbound leads coming in, you get a picture of how many deals you can expect to close, what companies you’re attracting, and the revenue you can expect to make in any given month.

But how can you make the most of those leads? I’m going to share with you some of the inbound sales strategies that bring in over 1,000 inbound leads every month to Reply, along with the mistakes you need to avoid.

Lee Gladish
Lee Gladish
Co-founder
2 months ago

Robot Handshake pic for SaaS Affiliate Program post

If you are a Software-as-A-Service company, no matter what industry you are in, there is a good chance you have an affiliate program.

And in most cases when your affiliate program is starting out, you are very reactive with it, letting affiliates signup on their own if they are interested.

This is fine and dandy until you meet a crossroad where your affiliate program has the potential to be a channel of growth for your company and bring in quality customers through qualified affiliate partners.

But how do you successfully pitch these qualified affiliate partners?

Taylor Barr
Taylor Barr
3 months ago

The Ultimate List of Sales Automation Tools: Candy Machine

Have sales left you feeling overwhelmed and burned out?

It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention.

The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind.

If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking for ways to take care of all the boring or repetitive tasks in sales and marketing, so you can focus on what matters most.

New sales automation tools are released every day, which is another challenge. Some of those apps will make your life easier, while others will waste your time and money.

How are you meant to keep up with it all? We have a solution.

Oleg Campbell
Oleg Campbell
CEO and founder
4 months ago

Switch To New Cold Email Software: toggle

You’re ready to take your business to the next level and you know exactly what you need; the latest cold email software. It looks great, ticks all your boxes, and has the potential to skyrocket your sales faster than Elon Musk with a Tesla.

With great anticipation, you hand over your hard earned money, and then… it all fizzles out.

You can’t find your leads, trying to access the emails crashes the system and your sales team have nothing but complaints. You’re in a worse position than ever before while paying for the privilege of useless software. If you’ve never been through a software switch that hasn’t ended in literal tears, you’re one of the fortunate few.

However, if you’re like most of us, you have the first-hand experience of just how painful switching software can be.

Setting up a cold email solution with follow ups sent automatically can be a huge benefit to your business, but if you’re worried about making the switch then check out our handy guide.

Lee Gladish
Lee Gladish
Co-founder
5 months ago

Reply Dating Rules: pink striped heart

Cupid has sharpened his arrows and Valentine’s Day is here! Whether you’re looking forward to a candlelit dinner for two or you’re spending February 14th with a microwave meal for one, online salespeople can learn a lot from the dating game. Check out these 9 Reply dating rules to romance your next sales email campaign off its feet.

Rule #1 – Make sure your ‘little black book’ is up-to-date

Back in the days before Tinder, it wasn’t uncommon to keep a little black book of prospective romantic interests, the ones you could call to make sure you weren’t alone on Valentine’s Day. Of course, today it’s usually a section in your smartphone contacts. Now, while playing the field can drop you in a whole world of trouble, no salesperson in their right mind is putting all their efforts into just one prospect.

Whether you buy a list or build your own, you want to make sure your ‘little black book’ of prospects is always full of new leads and up-to-date. This means having a decent CRM system that meets your needs. For example, Reply has all the tools you’ll need to create and manage your contact lists, along with all the information on what your contacts are up to. That way you’re never left wondering where your next sale is coming from.

It’s also a good idea to validate your emails with a service like Name2Email or Hunter.io to make sure you’re sending your emails to the right address and not getting hard bounces. After all, there’s nothing worse than using the wrong name, either in sales or dating).

Rule #2 – Know the line between personal and creepy

Everyone likes the personal touch, and when dating it can stop you from making embarrassing mistakes.

Lucy Literado
VP of Marketing
7 months ago

Cold Email Campaigns 2017: snowglobe

If you are tired of the stale cold email campaign building tactics used 10 years ago, it’s about time to think over a budget-warming approach. There is no need to give up the main aspects of a cold email templates creation:

  1. An all-business sample.
  2. A follow-up template.
  3. A sample for a decision maker.
  4. A follow-up to a voicemail.
  5. A break-up template.
  6. an abandoned cart sample, and others.

The next 2018 year gives a great chance to try something new with the view of the strongest cold email campaigns 2017.

Lucy Literado
VP of Marketing
7 months ago

Christmas tree, giftbox, snowman and Christmas tree ball

There’s snow in the air, logs on the fire, and the mistletoe has been strategically placed around the office.

It can only mean one thing – it’s beginning to look a heck of a lot like Christmas.

But before you close up shop for the holidays and raid the mince pies, here are four lessons that you can apply to your business to boost your sales, all courtesy of the holiday season.

Lucy Literado
VP of Marketing
7 months ago

Business culture: yellow shirt with blue tie

Matt Barnett, founder and CEO at Bonjoro.com shares advice on how they made their business culture an engine of real business growth:

If you’re working to grow a business, the odds are good that you spend a big percentage of your time thinking about your brand and how it’s perceived. Whether it’s customers, investors, or just friends and family, we all need validation and we all want to feel like we’re working for something that looks ‘cool’, or a cause that’s worth spending 35% (or more) of your total waking hours on.

Oleg Campbell
Oleg Campbell
CEO and founder