Thanks to its incredible ROI and relative ease to set up, email has become a key activity for most marketers today.
The Radicati Group estimated that in 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and this figure is expected to keep increasing.
However, before you can see the results from your email marketing campaign, your email has to actually be delivered. While spammers get sneakier and people become more protective of their inbox, it’s easy for even the most ethical marketers to find their emails bouncing.
So how can you ensure your carefully crafted message doesn’t fall victim to the spam filters and end up in the wastelands? How do you get your email campaign off the ground and into your prospect’s inbox?
Read on to learn how to maximize your email delivery rate and avoid common mistakes.
Avoid setting off alarms
Like trying to get in a fancy club with no shirt or shoes, some people blast out their emails without any concern for what the rules are. You may think you’re a free spirit with no time for any restrictions but, just like that fancy club, mailboxes have their rules.
If you don’t respect them, you’re not going in. While it can be tricky and time-consuming to work out all the various rules, you can make sure your email is off to a good start with some basic rules of thumb.
To start, you’ll want to make sure your email isn’t actually spam. The CAN-SPAM act spells out the requirements for companies sending commercial emails:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you’re located.
- Tell recipients how to opt out of receiving future emails from you.