2 days ago

Thanks to its incredible ROI and relative ease to set up, email has become a key activity for most marketers today.

The Radicati Group estimated that in 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and this figure is expected to keep increasing.

However, before you can see the results from your email marketing campaign, your email has to actually be delivered. While spammers get sneakier and people become more protective of their inbox, it’s easy for even the most ethical marketers to find their emails bouncing.

So how can you ensure your carefully crafted message doesn’t fall victim to the spam filters and end up in the wastelands? How do you get your email campaign off the ground and into your prospect’s inbox?

Read on to learn how to maximize your email delivery rate and avoid common mistakes.

Avoid setting off alarms

Like trying to get in a fancy club with no shirt or shoes, some people blast out their emails without any concern for what the rules are. You may think you’re a free spirit with no time for any restrictions but, just like that fancy club, mailboxes have their rules.

If you don’t respect them, you’re not going in. While it can be tricky and time-consuming to work out all the various rules, you can make sure your email is off to a good start with some basic rules of thumb.

To start, you’ll want to make sure your email isn’t actually spam. The CAN-SPAM act spells out the requirements for companies sending commercial emails:

  1. Don’t use false or misleading header information.
  2. Don’t use deceptive subject lines.
  3. Identify the message as an ad.
  4. Tell recipients where you’re located.
  5. Tell recipients how to opt out of receiving future emails from you.
Oleg Campbell
Oleg Campbell
CEO and founder
3 weeks ago

Today we’re sharing an interview with the Founder and CEO of our partner company, Fourletter.io, Joshua Jordan, talking about science-based sales, development processes and SDR training.

What does FourLetter do and how does it affect the market?

The biggest challenges right now for sales leaders at software companies are three things:

  • Training and development of the sales team and process/operations
  • Lead quantity and quality
  • Finding qualified entry level sales development reps (because there’s high churn)

fourLetter uses our Science-Based Sales℠ methodolgy to train sales reps, build sales operations and infrastructure, and generate high quantity and quality leads on-demand.

With us, there’s no contract — everything is month-to-month. And with our 10+ experienced Science-Based Sales℠ sales team members, fourLetter is a brilliant option for many growing software organizations with less than 30 sales reps.

preHIRED.io is also another fourLetter company based on our Science-Based Sales℠ methodology. We provide a 15-day bootcamp to train sales reps with high aptitude, attitude, and ambition to be the top producers in sales development. preHIRED.io also helps these sales reps get hired at software companies around the country.

When you founded FourLetter, did you have a certain sales process already in mind or is that something you were building out from scratch?

Before founding fourLetter, I had a history of working at several great sales training organizations. Dale Carnegie Training, the world’s largest training organization, was actually my client in Tokyo before I began working for them. And then soon after, I went through the entire Sandler Training program.

And lastly, I was the VP of Admissions for an online sales university called for a professional sales speaker called SalesU by Jack Daly.

When I started out, we were going to help grow sales for different companies… and soon after I realized that I wanted to focus on and specifically work with software companies.

Lucy Literado
VP of Marketing
4 weeks ago

There’s so much talk about personal data these days.

Not long ago, the Economist declared it “the world’s most valuable resource.”

In another article, the Telegraph described it as “the fuel for the digital economy.”

And you know what… they’re right!

Just think about it, no matter what you do online, send emails, fill out inquiry forms, shop, or even perform a simple web search – you share valuable personal data.

And if you’re wondering about the full scope of personal information companies collect, consider this:

But have you ever wondered what happens with this information? Or how organizations really store, process, and secure it? And finally, are there laws and regulations that can protect us from companies abusing your data?

This issue has come under scrutiny by the European Union’s Parliament. And as a result, a new General Data Protection Regulation – GDPR – will come into effect in EU member states on May 25, 2018.

Now, before you discount GDPR off as irrelevant, let me clarify something. This regulation will affect every company that collects or processes data of EU citizens, regardless of where it’s based.

This means that if you use lead capture forms on your site to generate leads, for example, and customers from EU might sign up, GDPR will be relevant to you.

Similarly, if you simply do business with European customers, and in turn, use their contact information to process invoices and payment, you should become GDPR compliant.

And luckily for you, that’s what I’m going to talk about in this post.

You’ll learn:

  • What GDPR is
  • How the new regulation will affect your sales and marketing, and
  • Where to start the process of becoming compliant.

Interested? Then let’s get right to it.

(Note, when creating this article, we collaborated with IT Governance, the leading specialist in data protection and GDPR compliance from the UK.)

So, what is GDPR?

Oleg Campbell
Oleg Campbell
CEO and founder
1 month ago

Millennials: We’re all entitled and spoiled kids, living in our parent’s basement because we’re too lazy to get a job.

What. A. Load. Of. Rubbish.

Yet that’s what people believe. Even some millennials believe it, with 55% thinking that people over 30 have a better work ethic.

The fact is that, as of 2015, millennials make up the largest share of the US workforce. We’re workers, either for other companies or starting our own businesses.

Lucy Literado
VP of Marketing
1 month ago

Email’s dead.

You should be focusing all your marketing on Snapchat. No, wait, make that LinkedIn. Oh, what about Facebook? Wait, email’s not dead anymore?

You don’t need me to tell you how fast the world of marketing and sales changes. With so many options available, not many people can afford the time or energy to run full campaigns on every available channel.

With limited resources, where should you focus your efforts?

Oleg Campbell
Oleg Campbell
CEO and founder
1 month ago

Finding leads is easy. Anyone can do it.

Getting quality leads, however, is a little trickier. That requires more effort.

If you’re reading this, chances are you’ve already invested a lot of time into your marketing campaigns. You’ve carefully designed and refined them, optimizing both inbound and outbound marketing strategies.

Lucy Literado
VP of Marketing
2 months ago

Email is still one of the most effective communication channels in the world. No wonder more and more sales, recruitment and marketing people are using it to generate more opportunities and fill their pipelines with fresh and interested leads.

We call them “outreachers” because that’s what they do.

They look for the perfect match to their buyer personas and target potential customers who correspond to the initial Ideal Customer Profiles they create.

Rimma Paulsen
Rimma Paulsen
2 months ago

Have sales left you feeling overwhelmed and burnt out?

It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention.

The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind.

Oleg Campbell
Oleg Campbell
CEO and founder
3 months ago

Is social selling on your to-do list?

We’re big fans of it at Reply, and view social selling as a key part of any marketing campaign (if you’re not yet convinced, check the statistics on just how effective it’s become). That’s why we leapt at the opportunity to interview Dylan Hey.

Dylan is the business development manager at Leadfeeder, a tool that enables you to see who’s been visiting your website and turns these visitors into sales leads.

Lucy Literado
VP of Marketing
3 months ago

“How do my sales managers really work? How can I understand the effectiveness of my advertising channels?” These questions are probably on the mind of every commercial or marketing director.

Okay, we get it. But if you want to kill two birds with one stone, then you can strengthen the quality of your sales department and distribute your marketing budget in favor of the most profitable advertising channels.

Lucy Literado
VP of Marketing