3 days ago

Have sales left you feeling overwhelmed and burned out?

It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention.

The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind.

If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking for ways to take care of all the boring or repetitive tasks in sales and marketing, so you can focus on what matters most.

New sales automation tools are released every day, which is another challenge. Some of those apps will make your life easier, while others will waste your time and money.

How are you meant to keep up with it all? We have a solution.

Oleg Campbell
Oleg Campbell
CEO and founder
4 weeks ago

You’re ready to take your business to the next level and you know exactly what you need; the latest cold email software. It looks great, ticks all your boxes, and has the potential to skyrocket your sales faster than Elon Musk with a Tesla.

With great anticipation, you hand over your hard earned money, and then… it all fizzles out.

You can’t find your leads, trying to access the emails crashes the system and your sales team have nothing but complaints. You’re in a worse position than ever before while paying for the privilege of useless software. If you’ve never been through a software switch that hasn’t ended in literal tears, you’re one of the fortunate few.

However, if you’re like most of us, you have the first-hand experience of just how painful switching software can be.

Setting up a cold email solution with follow ups sent automatically can be a huge benefit to your business, but if you’re worried about making the switch then check out our handy guide.

Lee Gladish
Lee Gladish
Co-founder
3 months ago

Cupid has sharpened his arrows and Valentine’s Day is here! Whether you’re looking forward to a candlelit dinner for two or you’re spending February 14th with a microwave meal for one, online salespeople can learn a lot from the dating game. Check out these 9 Reply dating rules to romance your next sales email campaign off its feet.

Rule #1 – Make sure your ‘little black book’ is up-to-date

Back in the days before Tinder, it wasn’t uncommon to keep a little black book of prospective romantic interests, the ones you could call to make sure you weren’t alone on Valentine’s Day. Of course, today it’s usually a section in your smartphone contacts. Now, while playing the field can drop you in a whole world of trouble, no salesperson in their right mind is putting all their efforts into just one prospect.

Whether you buy a list or build your own, you want to make sure your ‘little black book’ of prospects is always full of new leads and up-to-date. This means having a decent CRM system that meets your needs. For example, Reply has all the tools you’ll need to create and manage your contact lists, along with all the information on what your contacts are up to. That way you’re never left wondering where your next sale is coming from.

It’s also a good idea to validate your emails with a service like Name2Email or Hunter.io to make sure you’re sending your emails to the right address and not getting hard bounces. After all, there’s nothing worse than using the wrong name, either in sales or dating).

Rule #2 – Know the line between personal and creepy

Everyone likes the personal touch, and when dating it can stop you from making embarrassing mistakes.

Lucy Literado
VP of Marketing
4 months ago

If you are tired of the stale cold email campaign building tactics used 10 years ago, it’s about time to think over a budget-warming approach. There is no need to give up the main aspects of a cold email templates creation:

  1. An all-business sample.
  2. A follow-up template.
  3. A sample for a decision maker.
  4. A follow-up to a voicemail.
  5. A break-up template.
  6. an abandoned cart sample, and others.

The next 2018 year gives a great chance to try something new with the view of the strongest cold email campaigns 2017.

Lucy Literado
VP of Marketing
4 months ago

There’s snow in the air, logs on the fire, and the mistletoe has been strategically placed around the office.

It can only mean one thing – it’s beginning to look a heck of a lot like Christmas.

But before you close up shop for the holidays and raid the mince pies, here are four lessons that you can apply to your business to boost your sales, all courtesy of the holiday season.

Lucy Literado
VP of Marketing
5 months ago

Matt Barnett, founder and CEO at Bonjoro.com shares advice on how they made their business culture an engine of real business growth:

If you’re working to grow a business, the odds are good that you spend a big percentage of your time thinking about your brand and how it’s perceived. Whether it’s customers, investors, or just friends and family, we all need validation and we all want to feel like we’re working for something that looks ‘cool’, or a cause that’s worth spending 35% (or more) of your total waking hours on.

Oleg Campbell
Oleg Campbell
CEO and founder
5 months ago


It’s beginning to look a lot like Christmas
Sales in every store…
*Reply team singing altogether

Perhaps Mr. Johnny Mathis couldn’t sing it better since holiday discounts and special offers are at every turn now. Who are we to change the tradition? ;) Since we received a HUGE response from our Thanksgiving offer, we decided to bring it back for Christmas.

With 2018 on the horizon, benefit from the Reply Holiday offer in December to save up to 40% of all monthly plans paid annually. Don’t miss your chance to buy a Reply subscription for the next year with a discount – offer is only valid until December 31!

Lee Gladish
Lee Gladish
Co-founder
5 months ago

Thanks to its incredible ROI and relative ease to set up, email has become a key activity for most marketers today.

The Radicati Group estimated that in 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and this figure is expected to keep increasing.

However, before you can see the results from your email marketing campaign, your email has to actually be delivered. While spammers get sneakier and people become more protective of their inbox, it’s easy for even the most ethical marketers to find their emails bouncing.

So how can you ensure your carefully crafted message doesn’t fall victim to the spam filters and end up in the wastelands? How do you get your email campaign off the ground and into your prospect’s inbox?

Read on to learn how to maximize your email delivery rate and avoid common mistakes.

Oleg Campbell
Oleg Campbell
CEO and founder
6 months ago

Today we’re sharing an interview with the Founder and CEO of our partner company, Fourletter.io, Joshua Jordan, talking about science-based sales, development processes and SDR training.

What does FourLetter do and how does it affect the market?

The biggest challenges right now for sales leaders at software companies are three things:

  • Training and development of the sales team and process/operations
  • Lead quantity and quality
  • Finding qualified entry level sales development reps (because there’s high churn)

fourLetter uses our Science-Based Sales℠ methodolgy to train sales reps, build sales operations and infrastructure, and generate high quantity and quality leads on-demand.

With us, there’s no contract — everything is month-to-month. And with our 10+ experienced Science-Based Sales℠ sales team members, fourLetter is a brilliant option for many growing software organizations with less than 30 sales reps.

preHIRED.io is also another fourLetter company based on our Science-Based Sales℠ methodology. We provide a 15-day bootcamp to train sales reps with high aptitude, attitude, and ambition to be the top producers in sales development. preHIRED.io also helps these sales reps get hired at software companies around the country.

When you founded FourLetter, did you have a certain sales process already in mind or is that something you were building out from scratch?

Before founding fourLetter, I had a history of working at several great sales training organizations. Dale Carnegie Training, the world’s largest training organization, was actually my client in Tokyo before I began working for them. And then soon after, I went through the entire Sandler Training program.

And lastly, I was the VP of Admissions for an online sales university called for a professional sales speaker called SalesU by Jack Daly.

When I started out, we were going to help grow sales for different companies… and soon after I realized that I wanted to focus on and specifically work with software companies.

Lucy Literado
VP of Marketing
6 months ago

There’s so much talk about personal data these days.

Not long ago, the Economist declared it “the world’s most valuable resource.”

In another article, the Telegraph described it as “the fuel for the digital economy.”

And you know what… they’re right!

Just think about it, no matter what you do online, send emails, fill out inquiry forms, shop, or even perform a simple web search – you share valuable personal data.

And if you’re wondering about the full scope of personal information companies collect, consider this:

But have you ever wondered what happens with this information? Or how organizations really store, process, and secure it? And finally, are there laws and regulations that can protect us from companies abusing your data?

This issue has come under scrutiny by the European Union’s Parliament. And as a result, a new General Data Protection Regulation – GDPR – will come into effect in EU member states on May 25, 2018.

Now, before you discount GDPR off as irrelevant, let me clarify something. This regulation will affect every company that collects or processes data of EU citizens, regardless of where it’s based.

This means that if you use lead capture forms on your site to generate leads, for example, and customers from EU might sign up, GDPR will be relevant to you.

Similarly, if you simply do business with European customers, and in turn, use their contact information to process invoices and payment, you should become GDPR compliant.

And luckily for you, that’s what I’m going to talk about in this post.

You’ll learn:

  • What GDPR is
  • How the new regulation will affect your sales and marketing, and
  • Where to start the process of becoming compliant.

Interested? Then let’s get right to it.

(Note, when creating this article, we collaborated with IT Governance, the leading specialist in data protection and GDPR compliance from the UK.)

So, what is GDPR?

Oleg Campbell
Oleg Campbell
CEO and founder