BANT is a lead qualification framework used to help salespeople determine which leads should be prioritized.
The acronym stands for:
- Budget - how much is the prospect able to spend?
- Authority - does the prospect have any purchasing power?
- Need - can your product actually solve the prospect’s problem?
- Timing - how soon does the prospect need the solution?
GPCT, which stands for Goals, Plans, Challenges, and Timeline, is an alternative framework that is more focused on adding more value to the prospects.