Bulk email is an automated marketing or sales message sent to a large group of recipients at once.
The term is also referred to as mass email or email blast.
Depending on their purpose, there are several types of bulk emails:
- informational (newsletters),
- educational (nurturing or retention campaigns),
- promotional emails (announcements, special deals), and
- acquisition emails (cold outreach).
Depending on the scale and content, different types of mass mailing campaigns are distributed through email marketing platforms (Mailchimp and ActiveCampaign) or sales engagement platforms (Reply.io).