Bulk Email

Bulk email is an automated marketing or sales message sent to a large group of recipients at once.

The term is also referred to as mass email or email blast.

Depending on their purpose, there are several types of bulk emails:

  • informational (newsletters),
  • educational (nurturing or retention campaigns),
  • promotional emails (announcements, special deals), and
  • acquisition emails (cold outreach).

Depending on the scale and content, different types of mass mailing campaigns are distributed through email marketing platforms (Mailchimp and ActiveCampaign) or sales engagement platforms (Reply.io).

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What is a Bulk Email? - Definition and Guide

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