Demand Generation

Demand generation is the umbrella term for targeted, data-driven efforts aimed at raising awareness and driving interest in the company’s product or service.

This is a strategic initiative that includes a wide range of marketing and sales activities that drive engagement with every touchpoint throughout the customer’s journey.

A demand generation manager is a person in charge of the tactics that help drive awareness and create interest in their products or services. The role is often considered to be a bridge between the sales and marketing teams, helping to align their efforts.

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Demand Generation - the Complete Guide

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