Go-To-Market Strategy

Go-to-market strategy is a tactical plan for product release and promotion aiming to generate sales.

Simply put, a GTM strategy outlines the steps required to successfully enter the market and reach your target audience. This includes pricing strategy, marketing campaigns, sales tactics and channels, a customer journey map, etc.

It can be used to launch new products or services, re-launch the current ones, or enter the new market.

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13 Key Steps To Developing A Go-To-Market Strategy

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