Personalization is the process of creating a relevant, custom buyer experience for a prospect.
A vital part of a sales engagement campaign, it can help you differentiate yourself, make your campaigns more appealing (and effective), and establish a deeper connection with the prospect.
Personalization is usually implemented with the help of content
- textual (variables, snippets)
- visual (images, video)
Hyper-personalization refers to advanced custom experiences that rely on AI and machine learning.