Information Technology & Services


ActiveCampaign is a cloud-based marketing automation tool that provides a suite of tools designed to help businesses acquire, retain, and engage customers more effectively.

Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that helps over 150,000 businesses in 170+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

ActiveCampaign enables businesses to optimize their customers’ experiences by:
  • Finding the right blend of automation and human touch
  • Orchestrating the right actions (whether messaging or otherwise) at the right time
  • Blending customer intelligence with your business
How does ActiveCampaign work?

ActiveCampaign works through various methods of site tracking, app integrations, and artificial intelligence. To get started with your account, follow the steps below:

Do I need a lot of technical experience to use ActiveCampaign?

You don’t need to be a developer or a designer to use ActiveCampaign. Anyone can create email marketing campaigns and marketing automations on our platform. Our Automation Recipe Library contains hundreds of pre-built automations — no coding skills are required. If you do find yourself needing some help, feel free to reach out to our support team through our Contact page, or visit our Support Center.

How does the free trial work?

Our 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features. If you are on a trial account, you won’t be charged unless you manually upgrade to a paid account — you can simply let your trial expire should you not want to continue.

Can I extend my free trial?

Your trial will expire after 14 days. If you need more time, you can request a one-time extension by contacting your account executive or our support team. Please note that we may not be able to grant all trial extension requests.

How much does ActiveCampaign cost?

ActiveCampaign pricing starts at $29 for accounts with less than 1000 contacts. For more details on pricing, please visit our pricing page.

If you are a reseller, please visit our ActiveCampaign resellers page and use the discount calculator to calculate discount size and savings.