Sales Glossary > Key Account

Key Account

Key account is a customer that makes repeat purchases that lead to sustainable, long-term partnerships with the seller.

These typically represent a small number of clients that account for a large portion of the company's sales (due to the high lifetime value and low customer acquisition cost).

Related terms:

  • Key account management (KAM) is a systematic approach to managing and growing the organization's most valuable customers to achieve mutually beneficial goals.