Sales Glossary > Negotiation


Negotiation is a discussion between the buyer and the seller aimed at reaching a mutual agreement.

During the sales negotiation, you try to come to terms regarding the details of the contract to make it a win-win for both parties. Negotiations typically take place at later stages of the sales process and typically lead to a deal being either closed or lost.

The negotiation process usually consists of 4 stages:

  • Prepare
  • Engage
  • Facilitate
  • Commit