Sales Glossary > Sales Acceleration
Sales acceleration refers to the tactics, tools, and technologies that help a business speed up its sales process and make it more efficient.
In other words, it's a practice of increasing your sales velocity.
By reducing the time it takes for a prospect to move through the sales pipeline, salespeople can be more efficient and close more deals in less time.
This is typically achieved by automating or refining parts of the sales process, such as lead qualification or outreach.