Sales enablement means equipping your team with the tools and resources that can help them sell more effectively.
In other words, it is all about making sure your sales team has all the skills, knowledge, and tools necessary to do their job: closing more leads.
The sales enablement tools include any necessary hardware and software, e.g. sales engagement or sales automation solutions, as well as sufficient training and onboarding to use them correctly.
The sales enablement resources can include high-quality content, data-driven insights, or any other information that can help them succeed.