Sales Glossary > Sales Process

Sales Process

Sales process is a standardized, repeatable set of steps and the corresponding actions to convert a prospect to a paying customer.

The selling process may differ depending on the type of business and its product. However, there are certain default steps most teams follow to some extent, i.e.:

  • Generate
  • Qualify
  • Engage
  • Negotiate
  • Close
  • Repeat business

Unlike the sales cycle that is just a set of steps that replicates a buyer’s journey, the sales process is a much broader concept that tells you exactly what to do to turn leads into loyal customers, including activities, methods, and tools you should use.

In other words, it’s a ready-made framework for generating new business.

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Beginner’s Guide to Sales Processes (Plus Free Templates)