Sales Glossary > Sales Script

Sales Script

Sales script is a generic pre-made outline used by salespeople to guide a sales call.

Sales scripts are used to remind the salesperson of how to structure their pitch along with any key points they may need (such as technical specs and pain points).

It should also include common objections a salesperson might face and how they should respond.

While it can be a word-for-word script, many prefer to use a broad outline of potential talking points in order to keep the conversation as natural as possible.

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