More touchpoints.
More replies. More pipeline
B2B buyers live across channels – email, LinkedIn, phone, SMS, WhatsApp. Reply lets you reach them everywhere, automatically or with AI, turning scattered attention into booked meetings
Two ways to run multichannel
Reply gives you two distinct modes for multichannel outreach — each built for a different team size, motion, and level of automation you’re comfortable with.
The Business Case
Why single-channel outreach is leaving pipeline on the table
The data is clear. Modern B2B buyers don’t live in one channel – and your outreach motion shouldn’t either.
Email alone isn’t enough
Cold email reply rates sit at 1–5%, with only 0.2–2% converting. Your message competes with hundreds of others every day — often never even arriving.
1 in 6
Emails never reach the inbox
LinkedIn moves executives
C-level contacts reply at 6.98% on LinkedIn vs 2.3% on email. Connection requests with a message nearly double that further — 9.36% vs 5.44% without.
3×
Higher C-suite reply rate
Repetition builds trust
Most deals don’t close on the first touch. Each additional channel adds a layer of familiarity, reducing the “cold stranger” dynamic that kills response rates.
5+
Touchpoints required to close 80% of deals
ROI compounds across channels
Omnichannel campaigns don’t just get more replies — they convert better, retain longer, and generate higher customer lifetime value across the funnel.
+30%
Higher lifetime ROI
Reach buyers when they’re ready
A buyer who ignored your email on Monday may be active on LinkedIn Wednesday morning. Multiple channels increase the statistical probability of catching your prospect at the right moment.
Timing
is everything
LinkedIn is your credibility layer
Soft touches – profile views, post likes, comments – build familiarity before you ever ask for a meeting. Prospects who’ve “seen” you before are dramatically more likely to say yes.
80%
Of B2B leads from social come from LinkedIn
The Data-Backed Case for Multichannel Outreach
This e-book breaks down why multichannel outreach consistently outperforms single-channel campaigns — backed by industry research and real Reply customer data. If you’re still running email-only, the numbers will change how you think about your outreach strategy.
Your guide is on its way to your inbox — keep an eye out for it (and check your spam folder just in case).
Email vs LinkedIn vs Multichannel
Multichannel outreach by the numbers
more replies vs single-channel outreach
higher C-suite reply rate on LinkedIn vs email
higher lifetime ROI from omnichannel campaigns
of deals require 5+ touchpoints to close
Automate, personalize, and convert faster
Learn how to build AI-powered multichannel sequences that reach buyers on email, LinkedIn, and beyond – and turn more conversations into pipeline.
Everything you need for multichannel outreach at scale
Every channel your buyers use
Build sequences that combine email, LinkedIn actions, phone calls, SMS, and WhatsApp — in any order. LinkedIn steps cover profile views, post likes, connection requests, direct messages, and InMails, all fully automated.
Unified inbox – all channels, one view
Every reply — email, LinkedIn DM, SMS, WhatsApp — lands in one inbox. Respond, tag, and hand off to your CRM without leaving Reply.
Conditional logic
Branch sequences based on what a prospect does — or doesn't do. If they open but don't reply, switch to LinkedIn. If they reply, pause the sequence automatically. Meet buyers at the right moment on the right channel.
Smart limits & email infrastructure
Reply enforces randomised LinkedIn daily limits so your activity looks human, not automated. On the email side, built-in mailbox warmup, SPF/DKIM/DMARC monitoring, and spam checks keep delivery rates above 98%.
Multiple accounts, one workspace
Connect every rep's email and LinkedIn account and run outreach across your entire team from one place. Manage limits, sequences, and replies for all accounts without switching logins.
Top-rated on G2
10+
Years helping teams sell smarter
3000+
Teams worldwide
4.6/5
Average customer rating
1,448
reviews on G2
Common Questions
Things teams ask us
Won't contacting people on multiple channels feel spammy?
Not if you sequence it correctly. LinkedIn touches – profile views, post likes, connection requests – don't feel like outreach at all. They build familiarity before you ask for anything. When your email arrives after a LinkedIn touch, it feels like a warm intro, not a cold pitch. The key is channel order and timing, which Reply manages automatically.
We have a small SDR team. Is this too complex to manage?
Multichannel in Reply requires no extra work from your reps. You build the sequence once and Reply runs it automatically – switching channels, respecting LinkedIn safety limits, and routing replies to a single inbox. Smaller teams often see the biggest relative lift because they get enterprise-level outreach coverage without the headcount.
Will LinkedIn automation get my account restricted?
Reply operates within LinkedIn's safe activity limits by design. We randomize daily actions, vary timing to mimic human behavior, and pause automatically if warning signs appear. Our limits are built from data across 416,000+ Reply users – and staying inside those limits is non-negotiable by default.
Does this integrate with our existing CRM and tools?
Yes. Reply integrates natively with Salesforce, HubSpot, Pipedrive, Outreach, and 50+ other tools. Lead data, activity, and replies sync automatically –so your AEs always have full context when they take over. No double data entry, no missed hand-offs.