If you’re struggling with outreach (and it’s never not a struggle), these four stories about cold emails will help kickstart your campaign.
Smart use of cold emailing is one of the most powerful ways to gain people’s interest. The internet is brimming with stories about using email to generate leads, get published, or raise funds.
Reading them sometimes works like a much needed kick in the money-maker, which is why I’ve collected some of my favorite stories for this article. Hopefully they’ll inspire you and help you ignite your own email campaign!
Optimized emails generate millions in campaign funds
With companies around the world using emails to generate business leads, it’s no wonder that people from outside the world of entrepreneurship have picked up on this strategy.
The team behind Barack Obama’s 2012 reelection campaign had decided to raise funds this way – with quite stunning results. Overall, they raised $690 million and, as it turned out, most of it came from emails.
What was their secret sauce?
The first part of it was copywriting – it was sweet and to the point. Now, writing subject lines and messages that effortlessly drive your point is something that we put first in our article about cold email templates. And I wasn’t surprised at all to see that Gabrielle Hughes has done the same in her in-depth cold email guide here at the Reply.io blog.
In fact, if you browse more guides like these, I bet that a lot of them start with advice to write short and sweet emails. The authors of the reelection fundraising campaign understood the importance of this, so they got rid of bureaucratic terms and official terminology and resorted to a more conversational approach with subject lines like “Hey” or – one of their biggest earners – “I will be outspent”.