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Lucy Literado
Lucy Literado
VP of Marketing
1 month ago

How Artificial Intelligence Helps Businesses Make More with Less



AI is becoming increasingly integrated in many industries and will play a big role in sales interactions in the future.

No, we’re not talking about robots that can ‘feel’, well, not yet, anyway.

We’re talking about the ability of the machine to adjust without being told to do so.

The advancement of certain technologies coupled with inexpensive high-speed internet, secure cloud storage, mobility, and low-cost devices, has allowed the hypothetical possibilities of the past to become concrete reality.


“AI is kind of the second coming of software. It’s a form of software that makes decisions on its own. That’s able to act even in situations not foreseen by the programmers. AI has a wider latitude of decision-making ability as opposed to traditional software.”

— Amir Husain, founder and CEO of machine-learning company SparkCognition

It takes automation a step further by using different metrics and connections to help any size business find customers and interact better with them in many different ways.

AI is changing CRM systems, which requires human intervention to remain up to date.

By applying AI to this kind of businesses platform, a CRM system turns into a self-updating, auto correcting system, which stays on top of your contacts.

There’s a lot to be learned about a company from data captured from the web, from blog posts, social media posts, news stories and mentions.

AI enables you to tap into larger data to get a more complete picture of prospects and customers.


Selecting Prospects Customer servicePersonalizationEfficiency



Selecting Prospects — AI platforms now give access and analytic power to data that was previously unrecognized.

For example, finding out with which companies you share clients, and approaching marketing and sales by references.


Customer service — Emails and live chat functions can harness technology to respond to simple information requests.

Although many customer service emails are unstructured, not organized, and in many cases too difficult to understand, AI cloud filter can decode them in a quick and cost effective way сategorizing them, so customer service staff can answer the customer quickly.


Personalization — With AI, brands can personalize conversations with buyers, can create dynamic ad copy, one-to-one emails, and adaptive website content that’s tailored to each specific visitor.


Efficiency — AI powered apps can schedule business meetings, coordinate between different programs you work with, and answer common customers’ requests automatically.

When it comes to sales, AI is a guide, not a replacement for salespeople.

Not much can replace personal relationship between sales rep and customer, even in the days of super speed automation.

Artificial intelligence helps direct those humans to the right place with minimal effort and reduced cost.

In Sales and Service businesses AI can help recognize business patterns, suggest next steps, learn from past complications, and so on.

Today many CRM systems already offer AI as part of their solutions, making sales automation smarter than ever before.

As AI becomes an integral part of more and more business processes, it liberates sales or service employees from doing repetitive tasks, leaving them with more time to dedicate to other important and complicated tasks.

By Renata Sternfeld specially for SmartCloud Connect powered by Invisible

Invisible is the global leader in software development, integration and customization of complex enterprise-class software solutions, cloud applications and environments that teams use all day long.

Stay tuned for Reply-Invisible webinar this spring!

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