At Reply, we protect your data.

Not only do we build world-class features, we also have a laser-focus on building a secure engagement platform to house your data.


At, we take your security and privacy seriously. As the GDPR legislation comes into effect in the spring of 2018, privacy will become a primary focus for most business. With this in mind, we’re committed to helping our customers adjust to the scope of the changes by being transparent about our practices and how we protect data and privacy. This page covers most topics related to security and privacy on our platform.If you would like additional information, or have questions, please contact our Sales team or Support via live chat. As a Reply customer, you are subject to several policies regarding how to properly use the service and benefit from it. Please read these policies carefully so you are aware of your responsibilities as a customer of Reply. These policies are: Terms of Service – explains the relationship between Reply and you, the customer – when you access and use Reply and its related domains (together, the “Website “) and/or download, install, use and in some cases purchase Reply’s proprietary software applications (including all related documentation, updates and upgrades) and any other services offered by Reply Service. Privacy and Anti-spam policy – includes our privacy promise and detailed explanation of our privacy practices regarding data, GDPR and EU-US privacy shield related policies articles you are subject to. Acceptable use policy – Ten rules you should follow when using Reply email services in order to get optimal results and ensure compliance. Data processing agreement – example of Data Processing Agreements (DPA) between the customer and Reply. If you need the DPA to be compliant with privacy regulations, we will sign it via an electronic service. This  agreement includes standard model clauses for transfer to third-party countries (the current bar set by the EU Commission). These clauses ensure  our customers can transfer data to countries outside of the EEA for use in our system. Further, Reply has DPA’s in place with all sub-processors  where legally required.

Security Safeguards

Physical Security

We are hosted on Microsoft Azure Cloud which provides robust, physical data center security and environmental controls.


We enable encryption of sensitive data both at rest and in transit over public networks.

Data Usage

We don’t mine or access your data for advertising purposes.

Data Privacy

We only use customer data to provide the services; we don’t sell or rent your data. Only authorized personnel have access to data in limited cases.

Data Recovery

We regularly back up your data and provide a maximum 24-hour RTO and RPO.

Data Ownership

Your data belongs completely to you. We won’t delete data in your account without giving you time to export it.

Database Security

We host your data in its own secure database.

Protected connections

All connections to our websites or services are protected via the use of encrypted connections, such as the Secure Socket Layer (SSL) protocol.


“GDPR” stands for the European Union’s General Data Protection Regulation. It replaces the Data Protection Directive. The purpose of GDPR is to ensure appropriate protection of personal data in a digital society. GDPR, like the Data Protection Directive before it, finds its roots in Article 8(1) of the Charter of Fundamental Rights of the European Union, which echoes Article 12 of the Universal. Declaration on Human Rights adopted by
the UN General Assembly in 1948, and Article 16(1) of the Treaty on the Functioning of the European Union, pursuant to which “everyone has the right to protection of personal data concerning him or her.” Though GDPR was adopted in 2016, it does become enforceable on May 25, 2018. This regulation affects all businesses who are established in the EU, control or process data of data subject(s) who are EU natives. Essentially, almost all
businesses working with personal data will be affected by it.

What are main responsibilities under GDPR?

Organizational responsibilities under GDPR will depend on the nature of your business and your personal data processing activities. Nonetheless, broadly speaking, GDPR requires that personal data be:

  • Processed lawfully, fairly and in a transparent manner
  • Collected for specified, explicit and legitimate purposes and not further processed in a manner incompatible with those purposes
  • Adequate, relevant, and limited to what is necessary for achieving those purposes
  • Accurate and kept up to date
  • Stored no longer than necessary to achieve the purposes for which it was collected
  • Properly secured against accidental loss, destruction, or damage

Further, GDPR places additional obligations on companies to document their processing activities and be able to demonstrate their compliance with the above principles. It also codifies the requirement that companies apply data protection by design and by default when developing and designing processes, products and systems. In addition, if you use service providers to process personal data on your behalf, you will need to ensure that you have an appropriate contract in place that ensures that they are obligated to apply GDPR’s data processing standards. Similarly, if you are transferring EU personal data outside the EU, you may only do so if it is being transferred to a country deemed by the EU Commission to have adequate data processing regulations. For transfers to countries not deemed adequate, you must ensure appropriate alternative safeguards are in place. Currently, under the Directive, approved transfer safeguards include the EU-US Privacy Shield and standard contractual clauses. Depending on the nature of your business and your personal data processing activities there are various other GDPR obligations that may apply. You should consult with a qualified privacy professional to understand how GDPR applies to your specific business.

What’s the definition of “personal data” under the GDPR?

Personal data refers to means data that relates to an identified or identifiable natural person (aka “data subject”). An identifiable data subject is someone who can be identified, directly or indirectly, such as by reference to an identifier like a name, an ID number, location data, an online identifier or to one or more more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Importantly, this is a very broad definition and can encompass data like IP addresses of a user’s personal device, their device ID, or their phone number. It does not matter that the identifier could change (e.g., that the user could change their phone number or device ID). What  matters is that the information can be used to “pick that user out of the crowd” even if you don’t know who that user is. It is also important to note that the definition of personal data is not tied to concerns about identity theft the way that definitions of personally identifying information (PII) are under many US data breach laws. So, even if it seems like there would be little privacy harm if someone got ahold of your users’ IP addresses, that does not mean that those IP addresses are not personal data. It just means that this data may not require the same level of data protection as more sensitive personal data like your users’ credit card numbers.

GDPR Rights and Requests Forms

Access to personal data about subject Under GDPR, ruling data subjects have the right to access to their personal data. You can post a request and we will provide data we store. Correct data If you feel your personal is incorrect, you can post a request with information regarding the data to be corrected. We will process the needed changes or will notify data controllers on the subject (in case you are not our customer yet). Restrict processing You can request restriction of your personal processing via this form. Delete or object personal data We will respect requests to delete personal data or object processing, they both will be handled by deleting your personal data from our service in 30 days. Transfer data Under GDPR, if you need to transfer data to another processor or controller, we can provide you with a copy of the personal data we have. EU-US
Privacy shield related
If you have any questions related to the topics of transfer of data between EU-Swiss and US or EU-US privacy shield regulation please post it via this form and we will get back to you in timely manner. Data Processing Agreement (DPA) sign up You can request to  sign a DPA via this form, it will be submitted via an electronic sign service. Please provide your name, title and email of signee in the description and we will contact you.

Privacy Shield and Data Transfer

Reply has successfully completed the compliance applications with current EU and EEA data protection laws as they stand today regarding onward
transfer of data subject information to a data processor. Such laws represented by EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the EEA to the United States. Privacy Shield was designed with many of the privacy concepts that are in GDPR in mind. You can view a description of how we comply with the Privacy Shield Principles in our Privacy Policy. To learn more about the Privacy Shield Framework and the scope of our participation, visit the U.S. Department of Commerce website. Privacy Shield will allow Reply to meet the current privacy requirements of Europe for onward transfer by ensuring the following privacy principles:

  • Notice
  • Choice
  • Accountability for Onward Transfer
  • Security
  • Data Integrity and Purpose Limitation
  • Access
  • Recourse, Enforcement and Liability

Data we collect

There are two types of personal data stored and processed within our service. First is the data of Reply customers collected in multiple ways, mostly during sign up for our services as a trial on our website. This data includes customer contact name, email, organization name and could include phone number or social accounts (if included). Any other information could be gathered during sales, marketing or support activities to identify and provide the best solutions for the customer’s needs. We also gather ‘navigational data’ about customer or prospect behaviour on our websites in order to improve our service. For more information on the type of data we collect, you can read our Privacy and Anti-spam policy. We are collecting and processing your personal data under the ‘Legitimate interest’ clause from GDPR regulation, as this data is needed in order for us to provide services, customer support, and billing operations.

Profiling of data

We are profiling customers’ data in order to better provide and improve our service. This refers to information about your computer and your visits to, as well as the use of the Service and this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. In certain cases, we can enrich your profile with social contacts, corporate phone numbers, and organization details. Such profiling and enrichment takes place in semi-automatic mode, when part of the process occurs automatically and partially by humans.

Processing of personal data

Our customers use the Reply Service to create communication campaigns in order to reach out to or nurture prospects with sales, marketing, or customer success purposes. When creating, managing, and running such campaigns we process and store personal data on behalf of our customers. Reply does not control the content of campaigns (text, email, or other communications templates) or the types of information that our customers may choose to collect or manage using the Reply Service. That information belongs to them (as controllers) and is used, disclosed and protected by them according to their privacy policies as stated in our Privacy Policy. We are committed to helping our customers adhere to privacy laws and regulations to the most possible extent. During the processing and storage of customer’s data, we can help them comply with regulations by providing tools and dedicated processes that will help respect data subject rights (like Request forms for example) and provide secure storage and access to data. We also process personal data of our direct customers in order to provide them services, process payments, resolve customer success issues, etc. During the period of our service usage, the data processed by our service and other processors is needed to provide the best possible experience for our customers.


Is Reply using sub-processors? Yes, for providing certain features and handling data in the cloud, relies on a list of sub-processors. We can provide list of these and their data protection policies on request.

Legal communication and Contacts info

Reply Data protection officer: Eugenia Chuprina, EU representative for GDPR and privacy related topics Patrick O’Reilly, For all legal communication not related to privacy and security questions please contact us at

Complain to authorities

Under GDPR rules, data subjects (regarding controllers or processors) have the right to complain to authorities if they feel their rights have been neglected. For filing complaint please see contacts below : Data Protection Commissioner Ireland via this link For EU-US and Swiss-US privacy shield independent recourse mechanism, or to file a complaint, please contact our partners at

Vulnerability Disclosure Program

Effective from December 2019 ReplyApp, Inc. runs active vulnerability disclosure program, to learn more please visit this page.