5 Musts for Those Who Wants to Start Outbound Sales
Everyone is talking about inbound sales, how to establish traffic channels, how to get a wide sales funnel, how to make your warm leads find you and make them buy. However, there are also plenty of those who think outbound sales are still important and help you turn the majority of your leads to loyal customers.
So, if you have never considered outbound email software before and would like to start doing outbound sales from the scratch, there are 5 must-to-know steps you should revise before the very beginning of the process.
Source of leads/list of emails
You can either use special tools yourself or make your own research in order to find some more that would fit your field better. One of the best scrapping tools I’ve ever seen is Import.io (and it’s 100% free which is also favorable for any budget). You can dedicate some time to watching tutorial videos on their website that have some very useful lifehacks as for scraping. This will help you scrape the list of contacts from any website or directory that could be converted into a spreadsheet that has it organized for your comfort.
In case you would like to try other email collecting solutions, the best email finding tool I know is LinkedIn that gives you amazing opportunity to collect targeted leads’ emails and stay personal using the data from their profile information.
Killer email templates
There are many ways to make your email marketing campaign successful. You can create it yourself, hire a professional to do this for you or use one of the ready-made templates for outbound email software all over the Internet to adjust it to your needs.
No matter which option you would choose, make sure you follow the main rules of killer sales emails:
– it is short (focus on your main message and get it as straightforward as you can without being too informative. However, make sure you do provide the data necessary to define your offer and make it clear
– it talks about the benefit for the customer (briefly tell your prospects the main benefit of goods or service you want them to buy, keep the offer simple with no strings attached)
– it is easy to respond (do not ask for too much, it is no good way to start a warm and trustworthy seller-client relationship)
– make it personal (sound like a human; there is no better way to generate a lead than touching with him personally)
– subject and body should be one (try to never forget that your subject should reveal the nature of the email and its main promise)
Business Email Account
Regardless of the fact, that this recommendation is extremely obvious, rarely people do observe it. That is why, from time to time, when you open your spam folder you can see emails looking like this: email@example.com or firstname.lastname@example.org.
For some people it’s a good reason to laugh out loud, for others – blacklist you as a possible goods/service provider forever.
Before starting cold sales with outbound email software, make sure you register separate email domain that would contain your name and your company name. Also, please, make sure that even if you are using some application to track, send out or handle your email, it doesn’t show up when your receiver gets is. No “sent via N app” is allowed in terms of business ethics.
Person to handle responses
You definitely need someone to handle responses when your business gets bigger. If you killer email templates do what they are meant to, you will start receiving more and more responses. Nowadays you are able to outsource this type of everyday tasks and still have your budget full.
Personally I do not prefer outsourcing handling first stage of email responses, but when working with outbound contact, it is necessary to have someone filter them at least at the first stage.
In Reply we have the option of handling replies by letting your prospects choose one of the following variants: Interested/Not interested/Contact later one-click response that encourages them to reply more often since it takes so little effort and save lots of your time since you already now who is the person you need.
Create value for your customers
When it goes about turning your cold leads to loyal clients, it always depends on value you create for these contacts. Make sure you give them something they need and care of their requests. Free offers, good pieces of advice and even added value are good when your customers can benefit from it.
Creating value for your clients makes them respect you and turns your cold prospects into warm leads that are ready to buy from you, ready to recommend you to their friends and family, ready to share your special offers and news with others just because they like what you do and they are proud to deliver this value to other people they care of.
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