AIDA stands for Attention, Interest, Desire, and Action – the key stages of a process a prospect goes through before making a purchase.

This acronym was coined by E. St. Elmo Lewis in 1898.

The AIDA model is widely used in sales and marketing. Keeping it in mind, you can optimize your activities and messaging for each stage of the purchasing process and better plan your communication strategy in general.

Viewing all four stages of the buyer’s journey as a single process can also help you align your sales and marketing efforts and build a consistent customer experience.