BANT is a lead qualification framework used to help salespeople determine which leads should be prioritized.

The acronym stands for:

  • Budget - how much is the prospect able to spend?
  • Authority - does the prospect have any purchasing power?
  • Need - can your product actually solve the prospect’s problem?
  • Timing - how soon does the prospect need the solution?

Related terms:

  • GPCT, which stands for Goals, Plans, Challenges, and Timeline, is an alternative framework that is more focused on adding more value to the prospects.

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