BANT

BANT is a lead qualification framework used to help salespeople determine which leads should be prioritized.

The acronym stands for:

• Budget - how much is the prospect able to spend?
• Authority - does the prospect have any purchasing power?
• Need - can your product actually solve the prospect’s problem?
• Timing - how soon does the prospect need the solution?

Related terms:

• GPCT, which stands for Goals, Plans, Challenges, and Timeline, is an alternative framework that is more focused on adding more value to the prospects.