Sales Glossary > Customer Experience
Customer experience (CX) is the overall impression of your brand throughout the customer journey.
It is created through every interaction with the customer – from the initial contact to purchase and experience using your product or service.
The two main elements that shape customer experience are people and product. A pleasant customer experience helps you build loyalty and retain your customers.
- Customer experience management (CEM) is a set of actions aimed at meeting or exceeding customer expectations to improve customer satisfaction and loyalty.