Keep subject lines short and personal. More often, emails are opened on mobile devices where long subject lines can get cut off. Overall, subject lines with 3-7 words show better results than longer ones.
Make sure your email body is up to 125 words - these are +20% more likely to be replied to compared with longer ones of 150+ words. Long advertising or sales copies rarely get read and are usually ignored.
Make your email actionable. Ask a recipient a question to answer; two questions in the email tend to provide +20% RR (reply rate) compared with emails that don't have questions at all.
Always check if your text is easy to read. Surprisingly, emails written at a third grade reading level are most likely to get a response.
Positivity defines how positive, neutral, or negative the context of your email is. The highest response rate(s) come from emails that are positive in tone.
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