Sales Glossary > Direct Sales

Direct Sales

Direct sales/selling is a sales model where the vendor distributes the product among the buyers directly, without any intermediaries.

The process usually takes place in unconventional settings outside of the store, and requires physical, direct engagement with the prospect. A good example of this model is represented by the brands like Amway or Avon.

Related terms:

  • Door-to-door (D2D) sales is a traditional direct sales tactic that requires a salesperson to personally visit each prospective customer and offer their products on the spot.
  • Retail sales is a sales model opposite from direct sales that involves some sort of distribution channels, i.e., physical or online stores, and middlemen to provide the buyers with the products.