Personal selling is a traditional sales tactic where a salesperson meets with the prospect face to face to convince them to make a purchase.
Yet, with the wider adoption of remote selling, this term is often used to describe a highly personalized sales process that prioritizes genuine human-to-human connection between the buyer and seller.
In personal selling, the main focus is on the customer, rather than the seller or the product being sold.
The approach is characterized by direct, one-to-one communication with the prospect, throughout all stages of the sales funnel. This can be done face-to-face, in person, or it can be done through many other channels, from phone calls and direct mail to LinkedIn messages and emails