Sales Glossary > Proposal


A sales proposal is a document a salesperson uses to pitch their product/service to a prospective buyer.

It outlines the details of the specific offer, including the product/service’s benefits, deliverables, and pricing.

A sales proposal is typically used as a final argument to convince a prospect to buy your product or service.

Related terms:

A Request for Proposal (RFP) is a document that outlines the details for an upcoming project and allows potential vendors to bid for it.

It is used to specify the company’s exact requirements and helps them compare bids from different contractors to make an informed buying decision.

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