When you email a prospect, that message is likely one of the hundreds that have landed in their inbox that day. On top of that, they’re probably dealing with a deluge of notifications, interruptions, and distractions. So, when your email shows up, will it stand out from all that noise? Or will it be quickly deleted and forgotten, as the prospect moves on to the next item vying for their attention?
The answer will largely depend on the quality of your email introduction.
To be clear, if you’re trying to write an effective outreach email, every part is important, from the subject line to the email closing. However, while people will spend hours coming up with new subject lines and testing CTAs, they sometimes overlook how important the opening is.
Most email clients will show a preview of the first line, affecting open rates. Even if you use different preheader text, your email intro is the first thing a reader will see when they open your message, and will ultimately decide whether they continue to read it or not.
In this post, we’ll share seven customizable email openings to grab your reader’s attention, all ready for you to use in your next campaign.