You must have already heard this but the human attention span is eight seconds, less than that of the goldfish, which is nine seconds.
This means you only have eight seconds to engage your buyers, driving them from awareness to action.
That’s where tools like live chat come in!
Live chat is an advanced, valuable, and cost-effective customer support tool that allows them to connect with companies, enhancing communication in real-time.
With live chat software, you can amplify customer experience, resolving their issues or queries. That’s how it can help you get quality leads, accelerating customer movement from top of the sales funnel to bottom.
Here are a few key statistics affirming the power of live chat at different stages of the customer journey, according to Invesp.
- Awareness and Interest: Live chat is preferred by 73% of buyers while 44% of them find the ability to have their questions answered by a live person extremely important.
- Consideration: Forty-two percent of customers would use it to share their contact information with the business while 77% of them won’t even make a purchase if your website doesn’t have a live chat.
- Action: Adding live chat to your site can lead to a 20% increase in conversion, while visitors using it would be 2.8x more likely to convert than the ones who don’t.
With customers finding live chats the most reliable way to connect to a brand, leveraging this channel can make and keep your customers happy, while increasing your revenue.
Now, let’s talk in more detail about the benefits that come with a live chat and how you can use them to win customers, skyrocketing your sales in 2022 and beyond.