Sales Glossary > Brag Book

Brag Book

The brag book is a sales rep's personal portfolio featuring case studies and testimonials from satisfied customers.

A sales brag book can be used to help you establish trust with the prospect and showcase your previous success in meeting customer expectations.

Similar documents can also help you when applying for a job. In this case, it makes sense to add any personal achievements or records, key performance metrics, or other numbers that prove your skills.