Sales Glossary > Social Proof

Social Proof

Social proof refers to the influence the actions and attitudes of other people tend to have on our own behavior and the choices we make.

With an inbuilt desire to follow the crowd, people will look to the actions of others in order to make a decision.

Salespeople can tap into social proof psychology by sharing testimonials, case studies, and endorsements with potential customers. These show how other people just like them are already benefiting from your service.