Sales Glossary > Click-Through Rate

Click-Through Rate

Click-through rate (CTR) is a metric that indicates the percentage of email recipients who have clicked on your email content, e.g., link, CTA, or image.

Also referred to as click rate, this metric is also widely used to measure the performance of landing pages and online ads.

Here’s how to calculate your CTR:

Click-Through Rate = Total Number of Clicks / Total Number of Views x 100