Direct Response Marketing
Direct response marketing is a tactic that focuses on triggering an immediate response from prospects.
The desired outcome, i.e., response to this tactic, is some sort of conversion – from purchase to event registration, referral, content download, etc.
The tactic is often used in advertising. By conveying a specific, targeted value proposition with a strong call to action, it aims to speed up the decision-making process, taking the prospect from consideration to purchase faster.