Sales Glossary > Direct Response Marketing

Direct Response Marketing

Direct response marketing is a tactic that focuses on triggering an immediate response from prospects.

The desired outcome, i.e., response to this tactic, is some sort of conversion – from purchase to event registration, referral, content download, etc.

The tactic is often used in advertising. By conveying a specific, targeted value proposition with a strong call to action, it aims to speed up the decision-making process, taking the prospect from consideration to purchase faster.