Targeting refers to the strategy that focuses on a specific audience segment and involves tailored, highly personalized interactions with them.
In other words, rather than trying to sell your product or service to everyone, you aim to engage the people who would benefit most from your product or service with custom content and tactics that perfectly resonate with them.
Target audience (or target market) is a group of people who share certain characteristics that make them more likely to benefit from your product or respond to your messaging.
Such groups are commonly based on demographics (such as age, role, industry, etc.) or psychographics (pain points, challenges, goals, etc.).