Key Performance Indicators

Key performance indicators (KPIs) refer to the criteria used to evaluate the effectiveness of a company or a team in achieving specific objectives.

Businesses rely on KPIs to measure their progress at reaching targets. These might be

  • high level KPIs (overall performance of the organization) or
  • low level KPIs (processes within a specific department, e.g., sales, marketing, HR, support).

Some of the common sales KPIs include sales volume, sales cycle length, customer acquisition cost (CAC), customer lifetime value (CLV), etc.

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