Quota is a target sales volume the sales team is expected to reach within a specific time period (month, quarter, year).

This is one of the most important sales KPIs and a common way to measure sales performance in an organization.

A sales quota can be measured in dollar amount or more specific goals like the number of goods/services sold, demos made, or new customers converted.

These goals can be set for each sales rep personally or for the whole team.

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