Sales Glossary > Quota
Quota is a target sales volume the sales team is expected to reach within a specific time period (month, quarter, year).
This is one of the most important sales KPIs and a common way to measure sales performance in an organization.
A sales quota can be measured in dollar amount or more specific goals like the number of goods/services sold, demos made, or new customers converted.
These goals can be set for each sales rep personally or for the whole team.