Sales Glossary > Sales Strategy
Sales strategy is a detailed action plan that provides clear guidance to your sales team on how to sell your product or service.
This usually includes documented best practices and processes every member of an organization should follow.
A solid sales strategy should help them position their product/service in a meaningful way that differentiates it from the competition.
The choice of the sales strategy should take into account the specifics of your industry as well as the target audience.