Sales Operations

Sales operations are the activities and processes that support and enable a sales team to stay effective and efficient.

The term can be also used when talking about a dedicated department or role within an organization.

Sales ops provide the sales team with the necessary support to do their job better and close more deals.

Unlike sales enablement that generally covers day-to-day activities, sales operations tend to focus on the bigger picture and ensure that the overall strategy is effective.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

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