New Integration: Reply.io + Clay.com

New Integration: Reply.io + Clay.com

We’re excited to introduce a new integration aimed at making your sales outreach easier and more efficient. At Reply, we continue to add tools and connections that simplify how you engage with prospects. This article will show you what’s possible with our new integration and how to set it up.

With Reply’s integration with Clay, Reply.io users no longer need to manually upload contacts from Clay, making the process seamless and more efficient. Instead, contacts can now be automatically transferred and added to sequences. This means your contact lists stay updated and ready for outreach without extra work.

Set up the Clay and Reply.io integration today and start engaging smarter!

Automate lead enrichment, keep your contact data up-to-date, and run personalized, multi-channel campaigns without the manual hassle. 

Set up integration

1. What this integration brings to Reply users

You can tap into over 75 data sources through Clay to quickly enrich and build highly targeted lead lists. This enriched data can be seamlessly integrated with Reply.io to craft more personalized outreach messages across email, LinkedIn, calls, SMS, and WhatsApp. Automated data transfers between Clay and Reply ensure that your contact information stays up-to-date, reducing manual input and keeping your efforts efficient. With deeper insights into your prospects, you can tailor your outreach for better engagement.

For Automated Outbound, once your contact list is enriched, you can create these contacts in Reply and automatically push them into specified campaigns for immediate outreach. For Automated Inbound, connect your website form with Clay to auto-enrich and score leads, then save these enriched contacts directly in Reply and push them to designated campaigns. This approach streamlines your outreach process, whether you’re targeting outbound leads or nurturing inbound prospects, making every touchpoint more relevant and impactful.

2. What you need to get started

To make the most of this integration, you’ll need to complete a few quick steps:

2.1. Add Your Reply.io API Key to Clay
First, obtain your Reply.io API key by navigating to Settings > API Key in your Reply.io account. You will need it when adding actions during setup.

2.2. Have an Active Campaign
Make sure you have an active campaign set up in Reply.io, as contacts can only be added to existing campaigns.

3. Actions You Can Take with Clay and Reply.io

With this integration, you can perform specific actions in Reply.io through Clay to keep your contacts organized and your outreach effective. Here’s how each action works:

3.1. Add Contact to a Campaign
This action allows you to add an existing contact to a campaign (or sequence) in Reply.io, as long as they are not currently active in another campaign.

Setup Inputs:

  • Campaign ID: Choose the campaign where the contact will be added (refresh if no options appear).
  • Email Address: Enter or select the contact’s email.

3.2. Create a New Contact
Use this action to create a new contact in Reply.io or update information for an existing contact.

Setup Inputs:

  • Email Address: Required.
  • First Name: Required.
  • Last Name: Optional.

You can also include additional fields such as City, State, LinkedIn URL, and any Custom Fields defined in your Reply.io account.

 

4. Step-by-step guide to setting up the integration

Here’s how you can set up and start using the Reply.io integration within Clay for streamlined outreach:

  1. Open your Clay account and create a table or open an existing one.
  2. Click on “Add Column” and select “Add Enrichment.
  3. Search for “Reply.io” and add the “Create Contact” action.
  4. Connect your Reply.io account by entering your API key (found in Settings > API Key in Reply.io)
  5. Map the required fields: Email Address and First Name are mandatory. You can also map additional fields such as Last Name, City, State, LinkedIn URL, etc.
  6. Save your settings.
  7. Click “Run Column” for the “Create Contact” action to sync the contact from Clay to Reply.io.
  8. Ensure the contact has already been created using the “Create Contact” action outlined above.
  9. Add another enrichment action: add a new column, choose “Enrichment,” search for “Reply.io,” and select “Push Contact to Campaign.”
  10. Choose the target campaign (sequence) from your Reply.io sequences.
  11. Click “Run Column” for the “Push Contact to Campaign” action to push the contact into the selected sequence.

 

Get Started Today!
Integrate Clay with Reply.io to automatically enrich and organize your leads, create targeted campaigns, and engage prospects with personalized messaging across multiple channels. This integration eliminates manual tasks, allowing your team to focus on building connections and closing more deals.

Subscribe to our blog to receive the latest updates from the world of sales and marketing.
Stay up to date.

Related Articles

AI-Guided Selling: How It Helps Close Deals in 2025

AI-Guided Selling: How It Helps Close Deals in 2025

AI-Guided Selling: How It Helps Close Deals in 2025
How to Build an AI Agency: Your Quick-Start Guide for 2025

How to Build an AI Agency: Your Quick-Start Guide for 2025

How to Build an AI Agency: Your Quick-Start Guide for 2025
Jason AI SDR 2.0: Your Next Step in Sales Outreach

Jason AI SDR 2.0: Your Next Step in Sales Outreach

Jason AI SDR 2.0: Your Next Step in Sales Outreach