What’s New in Reply: Book Smarter, Target by Intent, Personalize at Scale

What’s New in Reply: Book Smarter, Target by Intent, Personalize at Scale

The Reply team has been heads-down throughout February. The result? Three major updates designed to make your outreach sharper, more timely, and deeply personal – without adding a single manual task to your to-do list.

Here is what just dropped.

Book meetings on autopilot with Jason AI + Calendly

Scheduling shouldn’t be a full-time job. Now, it isn’t.

Jason AI can now check your availability, book meetings, and handle rescheduling or cancellations – all within a natural, real-time dialogue. When a prospect is ready to meet, Jason doesn’t just drop a link; he can clarify the time, suggest specific available slots, and handle the “back-and-forth” exactly like a human assistant.

Because Jason has the full context of the conversation and mirrors your specific brand voice, the prospect never feels like they’ve been “handed off” to a bot.

Why you’ll love it:

  • Jason manages booking, rescheduling, and even cancellations autonomously.
  • Sequences stop automatically the moment a meeting is booked.
  • Every action and interaction is logged directly on the prospect’s card.
  • Available for both AI SDR and Reply users (Email-only or Multichannel). Just enable reply handling and let Jason do the heavy lifting.

How to get started:

  1. Connect Calendly: Settings → Meetings → Calendly → Authorize.
  2. Enable in Sequence: Open a Sequence → Jason AI / AI Replies → Integrate Calendly → Choose event type.
  3. Set Notifications: Get pinged the second a meeting hits your calendar.

You will replace hours of back-and-forth emails with a 24/7 automated booking assistant. Jason handles the “when works for you?” so you only have to worry about the “hello.”

Stop managing your calendar. Start mastering your meetings.

 

Set up Calendly

Reach prospects at peak intent with LinkedIn Intent Signals

Timing is the difference between a “yes” and a “spam” report. Now, you can act the moment interest is sparked.

Every day, a goldmine of content related to your product is posted on LinkedIn. These posts attract your ideal buyers, but monitoring them manually is impossible. LinkedIn Intent Signals changes that. Jason AI now tracks these conversations for you, identifying prospects who are actively engaging with relevant content.

Precision Filtering with ICP Scoring: We don’t just scrape names. Jason uses ICP Scoring to ensure your sequences stay high-quality. Every lead is evaluated by job title, responsibilities, and decision-making authority. If they don’t meet your threshold, they don’t get in.

How it works:

  • Provide LinkedIn URLs or creator profiles and tell Jason how many recent posts to monitor (up to 20).
  • Define your minimum ICP score.
  • Qualified leads enter your sequences automatically the moment they engage with a tracked post.

When to use it:

  • Target people commenting on your (or a competitor’s) new feature announcement. These users are actively expressing interest in innovation. By engaging them now, you position your solution while the “problem” they are trying to solve is top-of-mind.
  • Monitor posts discussing limitations in rival software; swoop in with a solution. If a prospect is complaining about a competitor’s feature gap, they are effectively raising their hand for an alternative. You can swoop in with a solution that addresses their specific pain point.
  • Track creators who discuss the specific pain points your product solves. People who engage with industry thought leaders are “in-market” for education and solutions. You’re catching them at the research stage, allowing you to build trust before you ever pitch a demo.
  • Capture everyone engaging with a major industry conference hashtag. Even if your prospects couldn’t make it to the event in person, they are following the conversation. Engaging them shows you are “in the room” and relevant to the current industry discourse.
  • Engage users at companies that just announced growth – they’re usually looking for new tools. New funding or a hiring spree almost always signals a shift in budget and operational needs. A newly hired manager is often tasked with “fixing” processes – reaching out at this moment makes your product look like the solution to their new mandate.
  • Identify prospects engaging with “complementary” tools that integrate with yours. If they are using (or researching) a tool you integrate with, they are likely building a stack. Offering your tool as the “missing piece” to their existing setup creates a low-friction entry point for your sales team.

By monitoring real-time digital body language – like a prospect commenting on a competitor’s flaw or engaging with a specific industry pain point – you eliminate the friction of cold outreach and replace it with high-relevancy conversations.

Don’t just find leads. Find leads who are ready to talk.

 

Try it now

Personalize every email from any URL with Jason AI

Generic outreach gets ignored. Outreach that references reality gets replies.

Imagine this: Instead of a “one-size-fits-all” template, Jason visits a prospect’s latest financial report, reads their company’s “About” page, or checks a recent press release. He then writes a custom intro that isn’t just a random fact – it’s logically connected to your offer, ensuring the entire email flows smoothly from “I saw this” to “Here is how I can help.”

Why it matters:

  • No more clicking through tabs or copy-pasting from LinkedIn bios.
  • Perfect for prospects who aren’t active on social media but have a strong corporate web presence.
  • Jason ensures the personalized hook actually makes sense with the rest of your pitch.

How to set it up:

  1. Create Custom Field: Settings → Contacts → Custom Fields → Add “Website.”
  2. Update Playbook: Tell Jason what to look for (e.g., “Extract recent sustainability goals” or “Find the CEO’s latest quote”).

Deploy: In your sequence, add a Personalization Point linked to your “Website” field.

Scale the personal touch. Leave the manual research behind.

 

Try it out

To wrap up

February’s updates are built around one goal: less manual work, better results. Whether it’s Jason handling the scheduling grind, catching intent as it happens, or deep-diving into web data for personalization -you now have a massive edge heading into Q2.

Try them out and let us know what you think!

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