Fill your CRM: the Close alternative

Close is a sales CRM with built-in calling, SMS, and light email workflows, but it does not prospect. It has no B2B database, no LinkedIn automation, no email finder, and no deliverability suite. Reply.io runs the outbound engine that feeds a CRM: 1B+ verified contacts, multichannel sequences, warm-up and inbox rotation, and an AI SDR, then syncs every reply back to your pipeline.

Start a 14-day free trial

Prospect from 1B+ verified contacts, not just contacts already in your CRM

Email, LinkedIn, calls, SMS, and WhatsApp in one automated sequence

Built-in warm-up, inbox rotation, and Email Health Checker for 98% delivery

Syncs meetings and replies straight into HubSpot, Salesforce, or Close

Close vs Reply.io: CRM management versus outbound engine

Pricing
- Entry Price
  
  From $49/user/mo (Email); $89/user/mo (Multichannel)
  
  From $19/user/mo (Solo); $49/user/mo (Essentials)
- Users
  
  Per user (any team size)
  
  Per user (unlimited seats on Essentials+)
- Mailboxes
  
  Unlimited
  
  3-10 email accounts (by plan)
- Free Trial
  
  Yes (14 days)
  
  Yes (14 days)
Ways to engage
- Multichannel Outreach
  
  Yes
  
  Partial (email, calls, SMS)
- LinkedIn Automation
- AI SDR
  
  Yes
  
  No (AI call agent only)
- Calls
- SMS
- WhatsApp
  
  Yes
  
  No (integration only)
B2B data
- B2B Database
  
  Yes (1B+ contacts)
  
  No
- Intent Data
- Data Enrichment
  
  Yes
  
  Yes (LinkedIn/web fields)
- Email Finder
- Chrome Extension
- Sales Navigator Integration
- Website Visitors Intent
Deliverability
- Email Warm-Up
- Email Health Check
- Custom Tracking Domains
- Inbox Rotation
- Liquid Syntax
- ESP Matching
AI features
- AI SDR
  
  Yes
  
  Limited (Chloe call agent)
- AI Prospect Research
- AI Personalization
- AI Variables
- AI Copywriting Cloning
- Multiple Offers
- AI Response Handling
  
  Yes
  
  Limited (Chloe follow-ups)
- Company Knowledgebase
- Autopilot or Copilot Modes
  
  Yes (both)
  
  No
- Multilingual AI SDR
  
  Yes (50+)
  
  No
Automations
- API
- Centralized Inbox
  
  Yes
  
  Yes (CRM inbox)
- Workflow automation
  
  Yes
  
  Yes (Growth+)
- Advanced CRM Integrations
  
  Yes
  
  Yes (it is a CRM)
- Conditional Sequences
  
  Yes
  
  Yes (workflows, Growth+)
Reporting
- Team Performance Dashboards
- Deliverability Reporting
- White-Label Option (Agency Use)

Put a real prospecting engine in front of your pipeline

Close manages the deals you already have. Reply.io finds, contacts, and books the ones you do not. See it source leads and run sequences against your ICP, then hand warm replies to your CRM. Start free.

Try Reply.io Now

Why Reply.io

A CRM tracks pipeline. Reply.io creates it.

Close is a strong system of record with a dialer and SMS baked in, and it is a fine place to manage conversations once they start. The problem it does not solve is where those conversations come from. Reply.io is the top-of-funnel engine: a 1B+ contact database, multichannel sequences across email, LinkedIn, calls, SMS, and WhatsApp, a full deliverability suite, and Jason, an AI SDR that runs the whole play. Keep your CRM and let Reply.io feed it.

Data is built in

Reply.io prospects from 1B+ verified contacts and 60M+ accounts. Close only enriches records you already have, with no net-new database to search.

Every channel, one sequence

Email, LinkedIn, calls, SMS, and WhatsApp run in a single conditional flow. Close covers calls and SMS but has no native LinkedIn automation.

Deliverability ships in the box

Automated warm-up, Email Health Checker, inbox rotation, and custom tracking domains protect your sender score. Close leaves inbox health to a separate tool.

An AI SDR, not just an AI dialer

Jason researches, writes, sends, and handles replies across channels in 50+ languages. Close’s Chloe is a call and follow-up agent, not an outbound SDR.

What Reply.io does that a sales CRM cannot

Prospecting from a live B2B database

Reply.io includes a database of 1B+ verified contacts and 60M+ accounts with enrichment and intent signals, so you build net-new lists inside the platform. Close enriches contacts you import but has no prospecting database, email finder, or list building of its own.

1B+ contacts, 60M+ accounts

Source fresh prospects from a global database refreshed continuously, included in your plan instead of a separate data vendor.

Targeting filters

Narrow lists by title, industry, headcount, technology, and more before the first touch goes out.

Email finder and verification

Find and validate email addresses before send with Findy and Name2Email, protecting your bounce rate from the start.

Chrome extensions

Pull verified contacts straight from LinkedIn and Gmail, a workflow Close does not offer at all.

Sales Navigator import

Import searches directly from Sales Navigator into a sequence, turning a saved list into live outreach in minutes.

See Jason in Action

Multichannel sequences beyond calls and SMS

Reply.io runs email, LinkedIn, calls, SMS, and WhatsApp inside one conditional sequence with branching by open, click, and reply. Close handles calls and SMS well but has no native LinkedIn automation or WhatsApp, so social touches live outside the platform.

Email sequences

Automated, personalized steps with conditional branching, unlimited mailboxes, and no per-send credit meter.

LinkedIn automation

Connection requests, messages, InMail, profile views, and AI voice notes, all sequenced alongside email.

Calls and SMS

Place calls and send texts as native sequence steps, with recording and logging just like a dialer-first CRM.

Add WhatsApp touches inside the same flow instead of relying on a third-party connector.

Conditional branching

Route each prospect down the right path automatically based on how they engage at every step.

Try Reply Now

A deliverability suite that keeps you in the inbox

Automated warm-up, an Email Health Checker, inbox rotation, custom tracking domains, and ESP matching protect your sender reputation and hold a 98% delivery rate. Close has none of these, which is why cold sending usually runs outside a CRM.

Automated warm-up

Every mailbox is warmed automatically to build and hold a strong sender reputation before volume ramps.

Email Health Checker

Continuous checks flag SPF, DKIM, and DMARC issues before they hurt inbox placement.

Inbox rotation

Sends are spread across multiple mailboxes to keep daily volume safe and natural.

Custom tracking domains

Use your own domains for links so open and click tracking does not drag down deliverability.

ESP matching

Match sender and recipient email providers to improve landing rates on every campaign.

Try Reply Now

Jason, an AI SDR that runs the whole play

Jason researches each prospect, writes from your knowledge base, sends across channels, and handles replies on copilot or full autopilot in 50+ languages. Close’s Chloe places calls and drafts follow-ups but does not source leads or run multichannel outbound.

Copilot or autopilot

Approve every message while you build trust, then let Jason run hands-free once sequences prove out.

AI prospect research

Jason studies each lead and company before writing, so the first line is relevant, not generic.

AI personalization and variables

Dynamic variables and per-prospect copy adapt each message without manual mail-merge fields.

Copy cloning and multiple offers

Feed Jason your best emails to reproduce their tone and test several value propositions in one campaign.

AI reply handling

Jason reads inbound replies, answers common questions, and books meetings in the prospect’s language.

Try Reply Now

Sequences and reporting that feed your CRM

Reply.io syncs contacts, activity, and booked meetings into HubSpot, Salesforce, and Close, so your CRM stays the system of record while Reply.io drives the pipeline. Team dashboards and deliverability reporting show what is working across every channel.

Native CRM sync

Push leads, replies, and meetings into HubSpot, Salesforce, or Close automatically, with two-way updates.

Conditional workflow automation

Trigger sequence steps, CRM updates, and handoffs based on prospect behavior without manual tasks.

Team performance dashboards

See activity, reply rates, and meetings booked per rep and per team in a single view.

Deliverability reporting

Monitor inbox placement, bounces, and spam signals over time, reporting a CRM does not provide.

API and Zapier

Connect Reply.io to the rest of your stack through a full API and Zapier for anything not built in.

Try Reply Now

Keep your CRM. Add the engine that fills it.

You do not have to replace Close to fix a pipeline problem. Layer Reply.io on top for data, sequences, deliverability, and an AI SDR, then sync the results back. Start your 14-day free trial from $49 a month.

Try Reply.io Now!

START REACHING YOUR CLIENTS IN MINUTES

Grow faster with Reply

Email Volume Send high-volume outreach emails without limits on users or mailboxes. Starts from

$ 49 59 69 89 159 259 459 899 Contact sales Contact sales Contact sales

per user /month per user/month per user/month per user /month ∞ users /month ∞ users /month ∞ users /month ∞ users /month /month /month /month Billed annually

1,000 2,000 3,000 5,000 10,000 25,000 50,000 100,000 200,000 300,000 500,000

active contacts/month

Channels

Email Automation ∞ mailboxes Subject to our Fair Usage Policy
LinkedIn Automation Increase your daily email sending capacity by adding extra mailboxes to your account. $69 /mo/acct
Calls & SMS Automation $29 /mo/acct

Features

Email warmup Included with every mailbox
Unlimited emails Send as many emails to active contacts as you need
50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
Up to 200 Website visitors reveals /mo
Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.

Best value for teams

Start 14-day trial

Channels

Email Automation Automate outreach with email sequences. 10 mailboxes
LinkedIn Automation Only available with a paid subscription
Calls & SMS Automation Only available with a paid subscription
WhatsApp (Semi-Automation)
Any Channel via Zapier Step

Features

Unlimited active contacts
Email warmup Included with every mailbox
Unlimited emails Send as many emails to active contacts as you need
50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
Up to 200 Website visitors reveals /mo
Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
Onboarding with the CSM
Team Performance Report
Channel Efficiency Report
Export CSV stats

… or join the AI Side

24/7 Operations
Realtime contacts search
Intent signals
AI personalization
AI-generated responses

Hire Jason AI

Email Volume Send high-volume outreach emails without limits on users or mailboxes. Starts from

$ 59 69 79 99 179 299 499 999 Contact sales Contact sales Contact sales

per user /month per user/month per user/month per user /month ∞ users /month ∞ users /month ∞ users /month ∞ users /per month per month per month per month

1000 2,000 3,000 5,000 10,000 25,000 50,000 100,000 200,000 300,000 500,000

active contacts/month

Channels

Email Automation ∞ mailboxes Subject to our Fair Usage Policy
LinkedIn Automation $69 /mo/acct
Calls & SMS Automation $29 /mo/acct

Features

Email warm-up Included with every mailbox
Unlimited emails
50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
Up to 200 Website visitors reveals /mo
Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.

Best value for teams

Start 14-day trial

Channels

Email Automation Automate outreach with email sequences. 5 mailboxes
LinkedIn Automation Only available with a paid subscription
Calls & SMS Automation Only available with a paid subscription
WhatsApp (Semi-Automation)
Any Channel via Zapier Step

Features

Email warm-up Included with every mailbox
Unlimited emails Send unlimited emails and scale faster.
50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
Up to 200 Website visitors reveals /mo
Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
Team performance report
Channel efficiency report
Export CSV stats

… or join the AI Side

24/7 Operations
Realtime contacts search
Intent signals
AI personalization
AI-generated responses

Hire Jason AI

AI SDR Starter Perfect for small teams getting started Starts from

$ 500 800 1000

/month /month /month Billed annually

Hire Jason AI

{x} real-time B2B contacts
{acc} LinkedIn accounts included

Unlimited users
High-accuracy emails
AI personalization
Intent signals
Autopilot & copilot modes
Multichannel automation
Unlimited mailboxes & warm-ups
Unlimited lead-level Website visitor reveals
All features unlocked
Done for you deliverability
CSM onboarding

Explore Our Add-ons

Channel Add-ons
Al & Live Data
Email Validation

Channel Add-ons

Go beyond email with LinkedIn automation and built-in calling. Send connection requests, messages, and make calls, all from the same platform.

Start Your Free Trial

Automate LinkedIn outreach—send requests, messages, and more to engage prospects.

$ 69

per account

Send connection requests
Send messages and InMails
Send attachments & voice messages
Like posts, follow profiles and endorse skills

Calls & SMS

Integrate calls and SMS—send texts, make calls, and track analytics.

$ 29

per account

Build-in dialer
Send automated SMS at scale
Call resolution and transcripts
Leave AI-generated, personalized voice messages

Al & Live Data

Use AI to personalize outreach at scale and power it with live data. Always reach the right people with the right message.

Start Your Free Trial

Al and Live Data Credits

2500 credits

200 500 1000 2500 6000 10000

$ per month

Email Validation

Validate emails before you send so your messages land in the inbox, not the spam folder.

Start Your Free Trial

Email Validation

100,000 validations

5,000 25,000 50,000 100,000 300,000

$ per month

Reply Reviews

Sjors Mahler

Sales & Growth Lead at pr.co

Reply offered us a platform where we’re sure that the right emails go out at the right time. It helped us get reply rates of over 65% and scale operations.

Yannis Moati

CEO and Founder at HotelsByDay

We saved 7 hrs/week for each salesperson, 50% of deals closed are now following a Reply campaign.

Sat Sindhar

Managing Director at People

With Reply we were able to generate an extra $15,000 of revenue during the first 3 months.

Arjun Saksena

Founder at Productif

Reply, as an outbound sales automation platform, makes the outreach easy for me, so it’s one less thing I have to worry about

Dmitry Chervonyi

ex-CMO at Belkins

We use Reply as our main automation tool for targeted outreach and it helps us grow 20-30% every single month.

Francis Kinder

Head of Performance Sales at TrafficPartner

My favorite feature of Reply has to be the support. Anytime I had a problem, it was solved quickly.

Markus Leming

Head of Commercial Operations at TNW

Our inbound campaigns have on average 74% open rates and 34% click-through rates.

Michael Greenberg

Owner of Business Radio X

With Reply I have about a 60% hit rate with heavily customized AI emails.

Dayana Mayfield

Founder

We get higher deliverability, the UX is great and it’s just super easy to set up your campaigns with this software.

Daniel Wallock

Founder

Reply helped us get over $1,000,000 in sales opportunities.

Alessandro Bogliari

Co-Founder & CEO of The Influencer Marketing Factory

I have been able to supercharge my team’s sales… by 10 fold with thousands of multi-touch points and several automation sequences that enabled my team to meet our sales and marketing goals. So in other words its a great sales enablement platform!

David Gregoire

Founder of Mister eCommerce

We’ve had incredible results with open rates as high as 92% and reply rates as high as 64%.

Close vs Reply.io: frequently asked questions

Is Reply.io a good Close alternative?

If you need outbound, yes. Close is a CRM for managing deals with built-in calling and SMS, while Reply.io is a prospecting and outreach engine with a 1B+ contact database, multichannel sequences, deliverability tools, and an AI SDR. Many teams keep Close as their system of record and run Reply.io on top to generate the pipeline it tracks.

What makes Reply.io different from Close?

Close manages conversations you already have; Reply.io starts them. Reply.io adds a built-in B2B database, LinkedIn automation, email finder, a full deliverability suite, and Jason, an AI SDR that runs email, LinkedIn, calls, SMS, and WhatsApp. Close focuses on CRM, dialer, and pipeline reporting rather than sourcing and cold outreach.

Which is easier to use, Reply.io or Close?

Both are quick to set up. Close is simple for a rep who lives in a dialer and pipeline view. Reply.io is built around sequences and campaigns, so if your job is finding and contacting new prospects at scale, its workflow fits that goal more directly than a CRM’s.

Is Reply.io more affordable than Close?

They price for different jobs. Close runs from $19/user/mo (Solo) to $149/user/mo (Scale), plus usage fees for calls, SMS, and add-ons. Reply.io starts at $49/user/mo for email and $89/user/mo for multichannel, with the database and deliverability suite included rather than billed separately.

Does Reply.io have the same features as Close?

Reply.io covers calls and SMS like Close, but the two barely overlap. Reply.io adds prospecting data, LinkedIn automation, email finding, warm-up and inbox rotation, and a true AI SDR, while Close adds CRM pipeline management, deal tracking, and reporting that Reply.io hands off to your CRM instead of duplicating.

Does Close include a lead database?

No. Close can enrich contacts you import with data pulled from LinkedIn and the web, but it has no searchable B2B database for finding net-new prospects. Reply.io includes 1B+ verified contacts and 60M+ accounts you can filter and export directly.

Does Close integrate with CRMs like Salesforce and HubSpot?

Close is itself a CRM, and it integrates with HubSpot, Salesforce, Pipedrive, and others for data sync. Reply.io integrates natively with HubSpot, Salesforce, and Close, plus Zapier and a full API, so outreach activity and booked meetings flow into whichever CRM you keep.

Can Close find and verify email addresses?

No. Close does not include an email finder or verification tool; it works with the contacts you bring in. Reply.io finds and verifies emails through its Findy and Name2Email extensions and validates every address before send to protect your bounce rate.

Does Close support intent data or buying signals?

No. Close has no intent data or website-visitor identification. Reply.io uses buying-intent signals and reveals website visitors at the lead level so you can prioritize accounts that are already showing interest.

Does Close include email warm-up and deliverability tools?

No. Close offers no warm-up, health check, inbox rotation, or ESP matching, which is why cold email is usually sent from a dedicated tool. Reply.io ships all of these plus custom tracking domains and reports a 98% delivery rate.

Does Close have a Chrome extension for prospecting on LinkedIn?

No. Close has no prospecting Chrome extension and no native LinkedIn automation. Reply.io provides Findy and Name2Email extensions to capture verified contacts from LinkedIn and Gmail, and automates LinkedIn steps inside sequences.

Reply.io: the Close alternative for teams that need pipeline, not just a CRM

Close is a well-built sales CRM. It gives reps a clean pipeline, a native dialer, SMS, and lately an AI voice agent named Chloe, and for managing the deals you already have, it does the job. The gap shows up earlier in the funnel. Close does not generate pipeline. It has no B2B database to prospect from, no LinkedIn automation, no email finder, no intent data, and no deliverability suite. If your problem is where the next 500 conversations come from, a CRM is the wrong tool, and that is exactly the gap Reply.io fills.

Start with data. Reply.io includes over 1 billion verified contacts and 60 million accounts, with enrichment and buying-intent signals built in. You filter by title, industry, headcount, and technology, then push net-new leads straight into a sequence. Close can enrich records you import from LinkedIn and the web, but there is no searchable database and no email finder, so sourcing still happens somewhere else.

Then look at channels. Close covers calls and SMS natively and syncs email, which suits a phone-first team. Reply.io runs email, LinkedIn, calls, SMS, and WhatsApp inside one conditional sequence, with branching driven by opens, clicks, and replies. LinkedIn automation and WhatsApp, which Close does not offer natively, are first-class steps rather than bolt-ons.

Deliverability is the difference most teams feel fastest. Cold email fails quietly when sender reputation slips, and a CRM has no tools to protect it. Reply.io ships automated warm-up, an Email Health Checker, inbox rotation across unlimited mailboxes, custom tracking domains, and ESP matching, and reports a 98% delivery rate. Close leaves inbox health entirely to you, which is why most Close users still pay for a separate sending platform. When you compare Close CRM features against an outbound engine, that built-in infrastructure is what turns a list into replies.

AI is the last piece. Close’s Chloe places calls and drafts follow-ups, a useful assistant for a dialer. Reply.io’s Jason is a full AI SDR: it researches each prospect, writes from your company knowledge base, sends across every channel, and handles inbound replies on copilot or full autopilot in more than 50 languages. One steers a phone; the other runs the whole outbound motion.

Pricing reflects the different jobs. Close runs from $19 per user monthly on Solo to $149 on Scale, with calls, SMS, and add-ons billed separately, so the effective per-seat cost often climbs well past the sticker. Reply.io starts at $49 per user for email and $89 for multichannel, with the database and deliverability suite included rather than metered.

The honest conclusion is that these are not really competitors; they are neighbors. Keep Close as your system of record, and let Reply.io handle sourcing, sequencing, deliverability, and AI outreach, then sync every reply and booked meeting back. For teams weighing Close.io competitors, the real question is not which CRM to buy, but which engine will fill it. Start a 14-day free trial and run Reply.io against your ICP.