The 12-Week Product Marketing Self-Study Plan

Want to get better at product marketing but don’t know where to start?

We’ve put together a free guide to help you build the 7 core product marketing skills, from understanding your customers and writing better messaging to launching products and helping sales teams close more deals.

Inside, you’ll find practical frameworks, step-by-step guides, and a handpicked list of books, courses, podcasts, and newsletters to help you learn faster and put your skills to work.

What’s inside this guide:

→ 7 essential product marketing skills to learn and the best resources for each

→ A step-by-step guide to building your ideal customer profile (ICP) using real customer data

→ A 6-month product positioning plan to help you explain why customers should choose your product

→ 12 books, 15 courses, 9 newsletters, and 12 podcasts to sharpen your product marketing skills

→ A practical product marketing checklist showing what works and what doesn’t

→ 10 ways AI can help with product marketing, plus the tasks that still need a human touch

→ A product marketing framework to connect customer research, positioning, product launches, and sales

No fluff, no endless theory. Just practical resources and clear steps you can start using today.

Grab your free copy and start building your product marketing skills!