The First 90 Days in Product Marketing

Starting your first Product Marketing role can feel overwhelming. This playbook brings everything you need into one place, from understanding the role to building positioning, planning launches, and working with Sales, Product, and Customer Success.

Inside, you’ll find practical frameworks, checklists, career roadmaps, and curated resources you can start using from day one.

What’s inside this guide:

→ The core skills every Product Marketer needs in 2026

→ A step-by-step roadmap from beginner to senior PMM

→ Practical frameworks for positioning, messaging, and go-to-market planning

→ A simple guide to building your Ideal Customer Profile (ICP)

→ Product Marketing checklists, career progression maps, and launch best practices

→ 50+ recommended experts, podcasts, courses, newsletters, websites, and tools to keep learning

Whether you’re switching into Product Marketing or just landed your first PMM role, this guide will help you learn faster, avoid common mistakes, and feel more confident in your first 90 days.

Download your free copy and start building your Product Marketing foundation today.