Test your strategy
You’ve found your target audience, you’ve generated the right types of content, but before your teams jump in with both feet, first test out all of your hard work.
Utilize A/B testing on your ABM approach to see which methods are curating positive results and which aren’t. Make sure you’re only targeting one option at a time so you can truly see what works and what isn’t. Project management tools can help you track which iterations you’ve made and the success you’ve seen with them. Then, consider switching that option out if it isn’t performing the way you’d like it to.
Not your average social media platform
LinkedIn is the perfect social media platform for ABM, as it offers you with the largest network of professionals. Plus, with so many features at your fingertips, account-based marketing is easier than ever before to scale your advertising strategy. Even if the amount of data you have is limited, you can still utilize LinkedIn to prioritize accounts, identify the right people to target, and deliver the right kind of content.
It’s all about identifying the high-value companies that would be ideal clients as you combine digital marketing and data together. When this list is prioritized, your sales and marketing teams can effectively create a custom approach to engage each business, regardless of their needs and industry. Join the many businesses already using effective ABM on LinkedIn and you’ll quickly see just how much insight there is out there that you could be using to drive revenue to your business.
Mara Calvello is a Senior Content Marketing Specialist at G2. In her spare time, she’s typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable.