Account-Based Marketing

Account-based marketing (ABM) is the strategy that is used to engage a specific set of target accounts with tailored, personalized campaigns.

Also known as account marketing (or key account marketing), this strategy requires consistent interactions with your target accounts through all stages of the buying journey using highly targeted messaging.

ABM also allows for marketing and sales teams to work closely as they identify key prospects and tailor specific programs and messages to the buying team within those target accounts.

As a result, it tends to deliver higher ROI than any other marketing strategies, helping you achieve higher revenue in a shorter time period.