Account-based selling (ABS) is a sales strategy that is aimed at engaging specific target accounts using hyper-personalized campaigns.
Simply put, the focus of the account-based sales approach is on developing high-opportunity relationships within key accounts - specific companies - instead of targeting a market or an industry.
Similar to account-based marketing, it targets specific accounts that perfectly meet your ideal customer profile with tailored, omnichannel and multi-touch campaigns.
Moreover, in both cases, sales and marketing teams should work together to deliver a seamless omnichannel experience.
As a result, both terms - ABM and ABS - are often used interchangeably.