Smarketing refers to the process of alignment between the sales and marketing teams.
Rather than treating sales and marketing as two separate entities, smarketing encourages sales and marketing to work together toward shared goals. This is achieved through frequent communication and mutual accountability between the two.
With increased communication and cooperation, marketing is more likely to provide better leads and sales are more likely to follow up on those leads.
Additionally, smarketing improves the customer’s experience and prevents confusing or contradictory messaging.